Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

The Manager of Digital Analytics is responsible for driving the strategy, measurement, and performance optimization of Comcast Business’s digital ecosystem. This role translates complex behavioral, campaign, and customer data into actionable insights that directly impact revenue growth, customer experience, and marketing effectiveness.

Operating at the intersection of marketing, digital product, and data, this role ensures that analytics is tightly aligned to business outcomes—connecting digital engagement, funnel performance, and customer experience to measurable impact.

Job Description

Key Responsibilities:

1. Digital Analytics Strategy & Measurement

• Define and lead the digital analytics initiatives aligned to marketing, CX, and revenue growth objectives
• Establish KPIs, measurement frameworks, and attribution approaches across web, campaigns, and digital journeys
• Ensure consistency in metrics, taxonomy, and reporting standards across teams

2. Insights & Business Impact

• Translate complex datasets into clear, actionable insights and executive-level narratives
• Identify performance drivers across the funnel (traffic → engagement → conversion → retention)
• Quantify business impact and develop recommendations to optimize marketing investment and digital experience

3. Funnel & Customer Journey Analytics

• Analyze end-to-end customer journeys across digital and offline touchpoints
• Identify friction points, drop-offs, and opportunities to improve conversion and customer experience
• Partner with product and marketing teams to prioritize high-impact optimizations

4. Campaign & Cross-Channel Performance

• Measure effectiveness of digital campaigns across channels (web, email, media, etc.)
• Support attribution, segmentation, and audience performance analysis
• Enable a unified view of campaign performance and marketing ROI

5. Analytics Implementation & Data Quality

• Oversee analytics tagging, tracking, and data collection strategies (e.g., Adobe Analytics, CDP, etc.)
• Partner with engineering and product teams to ensure accurate instrumentation and data integrity
• Drive best practices for data governance, QA, and reporting consistency

6. Reporting & Executive Communication

• Deliver recurring reporting and performance updates to senior leadership
• Build dashboards and scorecards that provide clear visibility into digital performance
• Tell compelling >

  Skills

  Actionable Insights, Adobe Analytics, Analytics Strategy, Business Insights, Customer Insights, Digital Analytics

  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

  
  Please visit the benefits summary on our careers site for more details.

  Education

  Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

  Certifications (if applicable)

  Relevant Work Experience

  7-10 YearsComcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.