Lead, Brand Experience & Marketing

The Lead, Brand Experience & Marketing supports revenue growth and brand visibility for the Jackie Robinson Training Complex by assisting with execution of marketing initiatives, social media, media relations, corporate partnerships sales, and ticket sales and operations. This role works closely with the Coordinator, Marketing. Retail & Brand Experience to translate strategy into execution. The Lead, Brand Experience & Marketing collaborates closely with the Lead, Retail & Marketing to ensure an engaging brand presence across social media, ticketing, retail, marketing activations, and event execution. This position is hands-on, event-facing, and plays a key role in driving revenue and delivering high-quality experiences for guests, partners, and other stakeholders.

Responsibilities

Marketing Execution, Brand Experience, and Media Relations

• Assist in scheduling and creating content for advertising campaigns, utilizing both traditional, digital, and social media platforms
• Serve as a primary contributor to the development and management of content for the JRTC’s social media channels
• Create basic marketing graphics and internal and external signage as required
• Generate sales leads through networking, outreach, and targeted email campaigns in alignment with the JRTC’s marketing strategy
• Manage and archive facility/event photos and videos; serve as a primary contact for third-party photographers and videographers
• Support community-facing and marquee events through strong on-site brand and guest experience education

• Assist in the development and execution of on-site activations, fan engagement initiatives, and sponsor experiences that enhance the overall event atmosphere and audience engagement
• Enhance brand visibility by facilitating media outreach, building relationships with key media contacts, and strategizing ways to secure media coverage

Sales & Corporate Partnerships

• Assist with sales of corporate sponsorships by identifying potential partners, securing agreements, and cultivating long-term relationships
• Oversee the execution of partnership deliverables, ensuring sponsors receive exceptional service and measurable value
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