Lead Channel Marketing Specialist

Job Family

Marketing - General

Job Description Summary

Leads channel marketing and communications strategies to drive growth, engagement, and trust across the Canadian market, developing integrated, culturally relevant campaigns for both English- and French-speaking audiences with appropriate regulatory awareness. Partners closely with Digital Experience and Reputation Management teams to deliver cohesive, localized materials that strengthen the brand and support the WFG field. Serves as a key link between strategy and execution, ensuring communications are effective, market-appropriate, and aligned to the unique needs of Canadian audiences.

Job Description

Responsibilities

• Lead the development and execution of channel marketing strategies for Canada that support business growth, agent engagement, customer experience, and brand trust.
• Build integrated annual and campaign-based marketing plans with key performance indicators that are tailored to Canadian markets. Assist in marketing program budget management.
• Lead communications planning for Canadian audiences across email, newsletters, portal content, field communications, campaigns, and launch messaging.
• Create communications strategies that support business initiatives, product launches, field enablement, and digital changes.
• Plan and manage marketing campaigns that drive awareness, engagement, adoption, and trust in Canada. Work with creative, compliance, translation, operations, and business stakeholders to ensure timely and effective execution.
• Collaborate closely with Digital Experience teams to ensure Canadian needs are reflected in digital journeys, platform content, user experience, and online communications. Partner with Reputation Management teams to align proactive brand-building and trust-based messaging for the Canadian market.
• Ensure all marketing and communication materials are culturally appropriate for Canada and not simply translated. Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
• Support bilingual execution for English and Canadian French speaking audiences, ensuring quality, consistency, and sensitivity to local language norms.
• Serve as a marketing lead for the Canadian market, bringing forward insights, opportunities, and risks to meet organizational goals and drive team success. Serve as an internal escalation point for campaign related issues.
• Track and report on channel, campaign, and communication performance in Canadian markets, share insights, issues, and opportunities to refine strategy based on data and feedback.

Qualifications

• University degree in Marketing, Communications, Business or equivalent experience
• Seven years of experience in channel marketing, integrated marketing, communications, or regional market leadership
• Thorough understanding of traditional and digital platforms
• Experience developing and executing marketing strategies for Canadian audiences. Strong understanding of localization, cultural adaptation, and bilingual content development
• Excellent communication (oral and written) skills and relationship building skills to collaborate and influence cross-functionally with digital, brand, communications, compliance, and reputation-related teams to develop and execute digital campaigns and complex projects. Sound judgment in balancing brand, market needs, compliance, and speed to market
• Creative thinker with technical acumen to design campaigns that optimize the use of marketing platforms
• Organizational skills to effectively lead multiple complex initiatives across matrixed teams and priorities in a fast-paced environment. Adaptability to change. High attention to detail and commitment to quality

Preferred Qualifications

• Familiarity with content management, workflow and other marketing tools such as email engagement, marketing operations, CMD, CRM, DAM, and Workflow
• Experience working across English and Canadian French communications environments. Bilingual proficiency. Fluent (oral and written) in Canadian French and English to complete required job duties and communicate with a diverse agent and employee base. Expected to effectively communicate with WFGIA in English, as management located in Ontario and in the US, for daily/frequent communications
• Experience with change management
• Experience in regulated industries such as financial services, insurance, managing general agent or distribution-based business models

Working Conditions

• Office environment
• Occasional travel (<10%)
• Travel as needed for meetings
• Overnight and weekend stays may be necessary
• Valid driver’s license and vehicle required

Compensation

What We Offer

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.

Compensation Benefits

• Competitive Pay

• Bonus for Eligible Employees

Benefits Package

• Pension Plan

• 401k Match

• Employee Stock Purchase Plan

• Tuition Reimbursement

• Disability Insurance

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Employee Discounts

• Career Training & Development Opportunities

Health and Work/Life Balance Benefits

• Paid Time Off starting at 160 hours annually for employees in their first year of service.

• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).

• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars

• Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.

• Adoption Assistance

• Employee Assistance Program

• Back-Up Care Program

• PTO for Volunteer Hours

• Employee Matching Gifts Program

• Employee Resource Groups

• Inclusion and Diversity Programs

• Employee Recognition Program

• Referral Bonus Programs

Inclusion & Diversity

We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.

To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all.

Giving Back

We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.

Transamerica’s Parent Company

Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe.* It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.

* As of December 31, 2023