
Product Innovation at AT&T
At AT&T, Product Innovation combines bold ideas with real world impact. Our team, a dynamic group of product managers, is passionate about transforming how people connect and experience technology.
We operate with startup agility and global reach, empowering you to shape products impacting millions. Enjoy the freedom to experiment, resources to scale, and urgency to deliver. We move fast, stay accountable, and turn ideas into market-defining solutions quickly.
As a Lead or Principal Product Manager, you will set strategy, oversee results, and create products that delight customers. You’ll work across teams to transform insights into innovations—and convert those innovations into real customer and business wins.
Key Responsibilities
Product Vision & Strategy
Define an inspiring North Star and roadmap for AT&T consumer experiences.
Translate customer needs and market signals into product bets, investment plans, and success metrics.
Innovation & Experimentation
Lead ideation sprints; quickly prototype, test, and iterate to identify promising signals.
Use large-scale experimentation to validate direction and reduce risk for bold ideas.
Customer‑Centric Execution
Convert insights into world-class experiences, with a focus on customer value and business outcomes.
Craft crisp narratives that give context and autonomy for design/engineering to build optimal solutions.
Operational Excellence
Drive end-to-end delivery while managing backlogs, trade-offs, timelines, and dependencies.
Instrument products for learning; set guardrails, measure impact, and refine continuously after launch.
Market Intelligence & Growth
Stay ahead of trends in connectivity, media, and devices; synthesize insights into differentiated strategy.
Shape your go‑to‑market strategy with Marketing, Care, and Retail, then expand adoption through product‑led growth, lifecycle initiatives, and targeted campaigns.
Team Collaboration & Influence
Build trust-based partnerships; align teams on outcomes and elevate product standards.
Communicate clearly and often—reviews, narratives, updates that drive decisions.
Foster a culture of curiosity, psychological safety, and continuous improvement across product teams.
Why You’ll Love It
Impact at Scale: Shape experiences that reach tens of millions of customers.
Model + Momentum: Autonomy to build, resources to ship, and a platform to learn fast.
Talent: Collaborate with seasoned builders who care deeply about craft, quality, and outcomes.
Purpose: Help redefine what connectivity can do for people, homes, and communities.
Qualifications Required.
Experience: 8+ years in e-Commerce Product Management and Product Development, with a record of working on impactful consumer products.
Ownership: Proven ability to lead teams, managing strategy, roadmap, and results.
Product Craft: Strong product instincts; fluency in experimentation, metrics, and >
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.