Lead Social Media Manager

An overview of this role

We are seeking a detail-oriented Lead Social Media Manager to manage our content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences. This role requires someone who understands the developer community, has strong organizational skills, and can coordinate content creation across multiple channels while working closely with technical teams.

What You’ll Do  

Content Calendar Management

• Create, maintain, and execute comprehensive social media content calendars across all platforms
• Coordinate content scheduling and publishing using Sprout Social
• Ensure consistent posting cadence and optimal timing for our audiences
• Plan content themes around developer events, product releases, and industry trends
• Manage content approval workflows and deadlines

Technical-Focused Content Creation

• Develop technical content that resonates with software developers, engineers, and technical decision-makers
• Create tutorials, code snippets, technical tips, and developer-focused educational content
• Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
• Collaborate with engineering teams to highlight technical innovations and features

Platform Management & Optimization

• Manage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTube. 
• Monitor developer communities and engage in relevant conversations
• Optimize posting times and content formats based on developer audience behavior.

Analytics & Reporting

• Track and analyze content performance with focus on developer engagement metrics
• Prepare weekly and monthly performance reports
• Identify high-performing content types and optimize future posts
• Measure employee advocacy program effectiveness

Team Member Advocacy & Executive Social Media Management

• Develop and execute team member advocacy programs to amplify GitLab's brand through employee voices
• Create ready-to-share content for team members across all levels
• Manage social media presence for GitLab's executive suite, including content creation and coordination
• Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities
• Coordinate executive amplification strategies for key company initiatives
• Train and support team members on social media best practices and brand guidelines

What You’ll Bring 

Experience

• 8+ years of social media marketing experience in a B2B SaaS or Software company 
• Experience creating content for technical or developer audiences
• Proven experience with social media management tools, specifically Sprout Social
• Track record of managing content calendars and meeting publishing deadlines

Skills

• Proficiency in Sprout Social for content scheduling, monitoring, and reporting
• Basic understanding of developer tools, programming concepts, and technical terminology
• Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)
• Excellent written communication with ability to adapt tone for developer audiences
• Strong organizational and project management skills
• Attention to detail and ability to manage multiple deadlines
• Collaborative mindset and experience working with technical teams
• Self-motivated with ability to work independently