Loyalty & Rewards Marketing Lead

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Loyalty & Rewards Marketing Lead within PNC's Marketing organization, you will be based in Tyson's Corner, VA, Pittsburgh, PA, Philadelphia, PA or Houston, TX.

Marketing ownership of customer Rewards program across Credit Card suite

Program Management mindset, with ability to:

Build customer-centric marketing strategies based on business priorities

Develop a program-level strategic roadmap, and prioritize activities to ensure highest leverage work is completed, with eye for efficiencies

Communicate progress and risks to key stakeholders and gain alignment on vision and tactical strategies

Drive engagement and retention of customers across the full lifecycle through marketing of rewards-driven benefits.

Lead Total Rewards-driven credit card marketing strategies; encourage enrollment and balance growth across our eligible credit cardholder populations and ongoing monitoring of program positioning, customer feedback, and Enterprise-level priorities.

Partner closely with cross-functional teams across the organization, including Product, Business, Creative, Analytics, Design, etc. to deliver multi-channel marketing strategies that drive strong customer engagement and loyalty.

Deliver creative excellence through end-to-end creative development, from creative brief to development to implementation of tactical marketing campaigns, primarily in owned channels (email, site, mobile, and direct mail).

Establish foundational elements of product positioning, such as audience personas, marketing claims development, and creative toolkits.

Serve as subject matter expert on target audience behaviors and understands how to translate value proposition into messaging that resonates with desired audience.

Lead collaboratively with cross-functional partners (product, legal, compliance, risk, etc.) to deliver on stated business priorities and marketing objectives; serves as connective tissue between product & brand, bringing PNC's credit card business to life out in the world.

Generate repeatable frameworks for integrated marketing planning.

Identify high-leverage testing strategies and apply analytical rigor to existing marketing strategies, continually assessing and optimizing based on performance analytics and relevant KPIs.

Build data-driven narratives around marketing performance; leverages financial storytelling to craft marketing-focused strategies and business cases.

Leverage competitive insights to drive growth-oriented marketing strategies.
Lead integration of marketing strategies across Credit Card and loyalty programs, including engagement and education to deepen program awareness and increase rewards-driven behaviors (earn, redeem, retain).

Develop and implement strategic and integrated, multi-channel marketing agendas, based on business objectives, customer insights, competitive landscape assessments, in-market performance, with an expectation of ongoing optimization to maximize business impact.

Leverage effective storytelling and written/verbal communication to influence others to align with proposed marketing strategy and acquisition levers.

Deliver data-driven insights and analytical rigor to inform and enhance marketing approach and overall performance

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.