Manager, Brand Management, Coca-Cola Trademark

Job Description Summary:

As CCTM brand manager and project lead for Coke with Meal (CWM) & No Sugar (CCNS) platforms.

Meal is CCTM biggest occasion in terms of absolute size and market position. CWM is industry level ritual building platform and pioneer, we need enhance CCTM SPK No.1 position and quickly expand business opportunity to adjacent categories in meal occasion.

CCNS is No.1 no-sugar SPK brand, high scale, high double digit GR%, over 3X leadership ratio compared to key competitor. Our ambition for CCNS is DOUBLE the business and act as growth engine for total CCTM & SPK category.

Your focus and key responsibilities will be on

1. Leading brand plan development & execution for CWM & CCNS, to build brand equity, accelerate business growth

2. For CWM, it’s a full year always-on platform:

• Need explore year-on-year how to further scale up, how to make a difference, how to always be the No.1 brand in meal occasion to provide brand unique experiences and bring business growth
• Strong collaboration with E&D channel team, customer MKT, bottler MKT & channel team are critical
• Key pillars include, overall CWM platform annual plan development (media, social, FSA, Foodfest, trade enabler) and top region and customer tailor-made plan development

3. For CCNS, it’s GCM full system strategic big bet and growth engine

• Integrated business & brand plan development, to build brand salience and provide scalable & impactful transaction enablers to trade
• Co-work with franchise/channel/BG CCNS big bet team

Deeply understand operation and business realities, keep challenging the boundaries and find opportunities throughout the year Agilely explore and develop regional activation plan or specific channel plan to help achieve the ending goal-DOUBLE the business with existing high base

• NPD experiences

4. For both role, on top of brand building

• Strong business acumen and operation insight are important
• Monthly based and ad-hoc business & brand analysis and turn into actionable plan
• DME planning and daily management
• As project captain, co-work with MKT and broader team cross functions to on time and in full deliver results

We are looking for candidates with

1) Strong passion & entrepreneurship, ambitiously lead business growth and strong commitment to make it happen

2) Brand management experience

3) Business operation experiences/sense

4) Strong collaboration mindset and agility

Other Qualifications & Requirements

A minimum of 4 years of experience in brand management

Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.

General marketing experience working on big and/or global brands is preferred

Proven track record of relevant experience in consumer marketing, experience to include consumer opportunity identification and communication development

Attributes: Consumer empathy, excellent project manager, strong collaboration skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, analytical.

Fluent verbal and written English and Mandarin

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Flavor Development, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Growth, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 30, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.