Manager, CRM & Loyalty Strategy

JOB DESCRIPTION

AIM OF THE JOB:

The CRM & Loyalty Strategy Manager is responsible for leading the strategic direction, customer intelligence, loyalty campaign planning, revenue stream development, customer journey design and integrated marketing communications oversight for the Loyalty platform. This role ensures the Loyalty platform is >

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Business, Data Analytics or related fields.

• 5–7 years of experience in CRM, loyalty, customer engagement, digital marketing or retail marketing.

• Experience in loyalty programme management, customer segmentation, IMC campaign planning and performance tracking.

• Strong analytical skills, with the ability to translate customer data and campaign results into actionable insights and IMC proposal.

• Good understanding of loyalty apps, customer journeys, rewards, vouchers, offers, eDM, push notifications and other owned digital channels.

• Strong stakeholder management skills, with experience working across digital, partnership, mall operations, and agencies.

• Structured, proactive and customer-centric, with strong ownership, project management skills and the ability to manage multiple priorities.

BUSINESS SEGMENT

Real Estate

PLATFORM

Operating Division