The Manager, Culture Marketing will help MLB show up in culture in ways that feel relevant, credible, and current. This role will support the development and execution of integrated culture marketing initiatives across key passion areas including food, fashion, music, and film.
The right candidate is deeply plugged into culture and understands what is resonating with audiences and communities right now. They bring sharp instincts, strong taste, and the ability to turn cultural awareness into marketing ideas, partnerships, content opportunities, and activations that help grow the game.
This role is for a culture marketer who can help MLB build more meaningful connections with growth audiences and move work effectively from concept to execution.
What We’re Looking For
- Someone with real cultural curiosity and awareness, especially across food, fashion, music, film, and broader lifestyle trends
- Someone who is genuinely plugged into talent, creators, culture trends, and the broader cultural landscape, not just familiar with the language around it
- Strong instincts and sound judgment on what feels relevant, current, and right for MLB’s brand
- Experience helping bring culture-led marketing ideas to life across campaign development, content, social / digital extensions, partnerships, activations, and live experiences
- Comfortable contributing to creative development and helping shape ideas, while also supporting strong execution
- Intelligent, humble, collaborative, and easy to work with
- Hard-working, dependable, and willing to put in the work to bring ideas to life
- Interest in baseball and growing the game
- Someone who sees the opportunity to bring a brand like MLB into culture in a genuine way while connecting with new audiences
- Able to work effectively in a large, cross-functional organization
Responsibilities
- Help develop and manage culture marketing initiatives from development through execution, with a focus on making MLB more relevant to growth audiences and deepening connection with the game
- Contribute to integrated ideas, briefs, and programs across content, partnerships, activations, and experiences
- Bring a strong point of view on what is culturally relevant and emerging in the marketplace, while surfacing trends, references, and inspiration that help MLB show up in authentic, meaningful ways
- Work cross-functionally with teams across Marketing, Social, Digital, Events, Sponsorship, Consumer Products, Media, and Club Marketing to bring ideas to life
- Support reporting, recaps, and key learnings to help the team understand what is resonating now and where there is opportunity to build over time
Education and Experience
- 4–6 years of relevant experience in culture marketing, integrated marketing, brand partnerships, experiential, entertainment marketing, creator or influencer marketing, or related fields
- Experience working in sports, entertainment, media, consumer brands, agencies, or other culturally relevant organizations
- Experience developing and executing integrated marketing programs across content, social, digital, events, partnerships, and talent-led activations
- Strong understanding of how brands participate in culture in ways that feel authentic, impactful, and relevant to audiences
- Strong written and verbal communication skills, including presentation and deck development
- Strong organizational and project management skills, with the ability to manage multiple priorities in a cross-functional environment
Salary Range: $80,000 - $110,000 (Base Salary) + Bonus
As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.
Top MLB Perks & Benefits:
- Competitive Benefits Package
- Company Contributed 401K Plan
- Paid Time Off and Holidays
- Paid Parental Leave
- Access to Free Tickets to Baseball Games & MLB.TV
- Discounts at MLB Store | MLBShop.com
- Employee Assistance Programs (EAP)
- Onsite/Online Training & Development Programs
- Tuition Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Pet Insurance
Why MLB?
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.
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Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at accommodations@mlb.com. Requests received for non-disability related issues, such as following up on an application, will not receive a response.
Are you ready to Step Up to the Plate? Apply below!
