Manager, Demand Generation Analytics
Inspire
Atlanta, Georgia
Full-Time
Competitive
OfficeManager
TheManager, Demand Generation Analyticsleads the development, activation, and measurement ofaudience‑drivenmedia strategies across the Inspire Brands portfolio. This role managestwo analystsand is accountable for building scalable, analytically sound audiences usingSQL and first‑andthird‑partydata, as well as evaluating theincremental sales impactof those audiences once activated in paid media.
This role partners closely with Media, Audience Planning, and Marketing Science to ensure audience strategies are measurable,optimized, and clearly linked to business outcomes. The Manageris responsible fortranslating complex data into actionable guidance that improves media effectiveness.
RESPONSIBILITIES
Manage and develop a team of analysts responsible for audience creation, activation support, and measurement.
Design and build audience definitions usingSQLacross multiple first andthird‑partydata sources.
Own postcampaignanalysis of audiences, includingincremental sales,purchase frequency, ticket size, and ROAS, to assess effectiveness and inform future investment decisions.
Establish clear linkages betweenaudience‑targetedmedia exposure andbrand KPIs and business outcomes.
Develop and socialize repeatable analytical frameworks for evaluating audience performance across brands and channels.
Monitorcompetitive media and audience strategiestoidentifyemerging trends, opportunities, and risks.
Partner withcross‑functionalteams to ensure measurement approaches are aligned, scalable, anddecision‑ready.
Ensure data quality, methodological rigor, and consistency in how audiences and results are defined and reported.
Ideal CandidateWe’reseekinga highly engaged analytics leader witha strong foundationin audience strategy,SQL‑baseddata analysis, and media measurement. The ideal candidate is passionate about understandingconsumer behavior andperception, andabout building analytic approaches that directly connect audience strategies toincremental sales and business impact. They bring both technical depth and managerial maturity, with the ability to coach analysts while driving clear,outcome‑orientedinsights.
EDUCATION QUALIFICATIONS
Minimum: 4 yr degree
EXPERIENCE QUALIFICATION
Minimum: 2+ yrs Management experience of 1 or more analysts
REQUIRED KNOWLEDGE,SKILLSor ABILITIES
Strong understanding of Customer Data Platforms (CDPs) and clean room technologies, including how to activate audiences and measure media impact using treated vs. control andincrementality‑basedmethodologies
Advancedproficiencyin SQL and working with large, complex datasets to build,validate, and scale audience definitions using first‑andthird‑partydata
Deep understanding of media measurement approaches, including incremental sales lift, foot traffic, customer panels, andwalled‑gardenmeasurement frameworks
Familiarity with media measurement solutions and vendors across TV, CTV, Video, Social, Display, Search, and OOH, with the ability to evaluate andoptimizeaudience performance across partners, creative, and targeting
Strong analytical skills with a demonstrated ability to linkaudience‑levelmedia exposure to business outcomes, including sales lift, ROI, and efficiency metrics
Proven ability to develop and standardize analytical frameworks that enable repeatable audience measurement across brands and campaigns
Strong storytelling and communication skills, with the ability to synthesize complex analyses into clear insights and actionable recommendations forcross‑functionalstakeholders
Experience managing, mentoring, or reviewing the work of analysts,providingtechnical guidance, analytical feedback, and prioritization support
Collaborative,team‑orientedmindset with a demonstrated ability to build strong working relationships with internal teams, agency partners, and external vendors
Strong intellectual curiosity around media, audiences, and consumer behavior, with an interest in how media platforms, targeting, and measurement approachesoperatein practice
TRAVEL-Up to 15% domestic travel