Manager, Marketing Analytics

Who We Are:

At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband

What We Are Looking For:

We're looking for a strategic, analytically driven Manager, Marketing Analytics to join our Marketing Operations team and play a pivotal role in how we measure, understand, and accelerate marketing performance. This is a high-impact position for someone who thrives at the intersection of data and strategy, and who is energized by turning complex information into clear decisions that move the business forward.

In this role, you will lead both the people and the analytical engine behind our marketing organization, transforming multi-source data into insights that sharpen strategy, optimize investment, and drive pipeline growth. You and your team will partner closely with Marketing, Revenue Operations, and Sales leadership to build the measurement frameworks, attribution models, and reporting infrastructure that connect marketing activity to revenue outcomes. As a people leader, you will coach and grow your team members, foster a culture of curiosity and rigor, and ensure your team has the clarity, tools, and support to do their best work.

The ideal candidate brings both technical depth and sharp business acumen, and knows how to bring those strengths out in others. You are as comfortable building a sophisticated attribution model as you are presenting findings to a senior leadership team or developing the next generation of analytical talent on your team. You do not just report on what happened; you diagnose why it happened and recommend what to do next. If you are motivated by solving hard analytical problems, leading and growing a team, influencing how a growth-stage organization invests in marketing, and building the data foundation that scales with the business, we would love to hear from you.

What You'll Do:

• Lead marketing performance analysis: Own end-to-end analysis of campaign, digital, and demand generation performance, going beyond reporting to diagnose root causes, surface emerging trends, and deliver recommendations that directly accelerate pipeline growth and revenue contribution.
• Define and measure success: Architect and continuously evolve marketing KPI frameworks and measurement methodologies that create a clear line of sight between marketing activities and business outcomes, including pipeline generation, revenue influence, customer acquisition cost, and lifetime value.
• Deliver strategic insights: Transform complex, multi-source datasets into concise, decision-ready narratives that drive marketing strategy, sharpen budget allocation, and unlock program performance while communicating findings with clarity to both technical and executive audiences.
• Partner cross-functionally: Serve as a trusted analytics partner across Marketing, Revenue Operations, Sales Operations, and Finance, driving alignment on data definitions, attribution models, and reporting standards to ensure a single source of truth for performance metrics.
• Build scalable reporting and dashboards: Design, build, and maintain executive-ready dashboards and a robust reporting infrastructure that deliver real-time visibility into marketing performance across campaigns, channels, and funnel stages, enabling faster and more confident decision-making.
• Conduct advanced analysis: Lead sophisticated analytical initiatives including funnel conversion analysis, cohort studies, multi-touch attribution modeling, and forward-looking performance trend forecasting to guide strategic marketing investments and resource prioritization.
• Leverage AI and automation to drive insights: Integrate AI-powered tools and automated analytics workflows to accelerate data processing, uncover deeper patterns in marketing performance, and deliver predictive insights that keep the marketing organization ahead of trends and competitive shifts.
• Ensure data quality and governance: Champion data integrity by establishing and enforcing consistent data definitions, reporting standards, and documentation practices, building the reliable analytical foundation that the business depends on for accurate performance measurement.
• Support strategic planning: Act as a key analytical contributor to marketing planning cycles, delivering rigorous, >Applicant Privacy Notice