Manager, Marketing Operations & Activations

Kipling Global is looking for an exceptional Manager, Marketing Operations & Activations to join our Global Marketing team based in Antwerp, Belgium.

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Let’s talk about the role!

In this position you will be responsible for Kipling marketing activations direction and operations designed to elevate global brand activation and strategic messaging alignment, GTM & Key Global Initiatives including Sales Tools. This position, will require the ability to remain flexible to the changes, build strong relationships with the regional marketing teams, drive timelines and improve processes, while following Kipling Global northern star. This position will be pivotal in building lasting relationships that bridge our global aspirations with regional and local excellence.

How You Will Make a Difference

You will achieve this by:

Operations:

• Develop, optimise and own Marketing Go-to-Market processes ensuring that key seasonal milestones at both a Global and Regional level are met.

• Drive collaboration between regional Marketing, Sales, Product and incorporate feedback to continuously improve global marketing vision and strategy and overall Go-To-Market integration

• Work with Packs marketing partners to drive alignment and consistency across the Marketing Go-to-Market where relevant

• Drive processes to ensure Global Brand team has clear insight into regional marketing plans and investment strategies ensuring alignment with Global strategy and best practise

• Manage and continually optimise key Marketing Tools such as the Kipling DAM, Brand Health Tracking tool, etc including contracts, user access and payment. Continually look for opportunities to leverage best-in-class tools and find efficiencies through Packs and VF organisations

• Improve communication flow and processes among global, regional marketing teams. Find ways to drive improvement and efficiency through the integration of AI within Marketing workflows.

• Identify ways to optimise costs, improve services, simplify ways of working for regional teams and reduce Global workload by collaborating with Packs Marketing organization and VF shared services on the identification of relevant vendors to support operational needs

• Partner with Global Head of Marketing and Kipling Finance partners to ensure consistent reporting and classification of Marketing costs across the regions.

• Work with Global Head of Marketing and Kipling Consumer Insights team on analysis of results and communications with the regions around Brand Health Tracking

• Monitor and develop ways of improve Marketing ways of working with distributor and franchise partners

Activations:

• Supporting the development of the omni-channel Global marketing activations plans across key seasonal campaigns with a focus on communications planning and Earned Media in partnership with Kipling Creative, Social and Retail teams, and in line with Brand strategy

• Driving strategic and best practise activation of consumer channels across the regions, focusing on reach and awareness driving tactics, to ensure sustainable and profitable business growth as well as global consistency and local relevancy

• Championing consumer insights best practise throughout the Kipling organization to ensure consumer-first and target="_blank">vfc.com, kipling.com or follow us on our LinkedIn and Instagram pages, see you there!

  Hiring Range:

  €58,464.00 EUR - €73,080.00 EUR

  annually

  Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.