The Manager, Retail Experience & Events is responsible for the visual presentation and in-store brand experience across all AMBSE retail locations — permanent venues, in-stadium shops, pop-up activations, and future brick-and-mortar expansion. AMBSE retail is in an active growth phase, and this role helps write the playbook for what fan-facing retail looks and feels like as the portfolio scales. Every touchpoint should reflect the standard of one of the most recognized sports and entertainment organizations in the country — and this manager is the person who holds that line.
Reporting to the Director of Retail Operations, this manager brings a strong visual merchandising foundation and a brand-first mindset to the day-to-day execution of store environments. They also serve as a supporting on-site retail presence during major stadium events, working in close coordination with the Director of Retail Ops who leads event operations overall.
This is a role for someone who thinks in brand language — who sees a floor set as a storytelling opportunity and holds themselves to a standard that goes beyond moving product off a shelf.
Visual Merchandising & Store Experience
- Set and enforce visual merchandising standards across all AMBSE retail locations, ensuring every environment reflects brand intent and drives commercial performance
- Own floor layout, fixture strategy, and product presentation — translating buyer assortments into compelling, shoppable brand stories
- Lead all seasonal resets, game day refreshes, and event-driven floor changes with consistency and a strong visual eye
- Partner with the buying team to ensure assortment is merchandised to brand intent across all locations and activation moments
- Conduct regular store walks and maintain photo reporting cadence to track execution standards and identify gaps
- Oversee in-store signage, promotional displays, and rollout of visual updates across locations
Brand Activation & Pop-Up
- Lead visual execution for retail pop-ups, off-site activations, and fan experience moments — applying the same brand discipline as permanent locations
- Partner with marketing and partnerships teams on product storytelling and activation presentation, ensuring retail reflects broader campaign priorities
- Support retail presence at key calendar moments including season openers, player launches, and NWSL inaugural programming
Events Support
- Serve as retail's on-site presence for third-party stadium events — concerts, college football, and other activations — ensuring all locations are event-ready before gates open
- Coordinate with stadium ops, security, and 3rd party partners on ideal retail locations and setup, product approval, and event-day readiness
- Monitor customer flow and queue management across stadium retail locations during events; flag and correct line issues that affect traffic or fan safety
- Attend pre- and post-event meetings as retail operations representative; escalate issues and communicate outcomes to the Director of Retail Ops
- Handle owner-level retail needs and special accommodations during events with discretion and urgency
Qualifications & Education
- Bachelor's degree in Merchandising, Marketing, Business, or related field
- 5–7 years of experience in visual merchandising, retail store experience, or brand activation — sports, entertainment, or consumer brand environment preferred
- Proven ability to translate brand identity into physical retail environments across multiple locations
- Experience managing seasonal resets, floor sets, and retail activations in a fast-paced, high-volume setting
- Familiarity with sports retail, licensed product environments, or stadium operations is a plus
- Must be available to work select nights, weekends, and game days as required by the event calendar
- Strong visual eye with the ability to execute and maintain consistent brand standards across locations
- Organized and detail-oriented — tracks execution through photo reporting, checklists, and follow-through without being managed
- Comfortable in high-pressure, event-driven environments where precision and composure matter equally
- Collaborative across functions — works effectively with buying, marketing, ops, and stadium teams
- Proficient in Microsoft Office; experience with project management tools (Monday.com or similar) a plus
- Strong verbal and written communication skills; comfortable escalating issues and reporting outcomes clearly
