Manager/Senior Manager, Marketing & Lead Fulfilment [WOD]

[What the role is]

We are looking for a versatile and driven individual who thrives at the intersection of digital marketing strategy and operational excellence, driving awareness and demand for WSG's programmes and career-matching services, while ensuring that every lead generated is translated into meaningful outcomes for jobseekers. This is a hands-on, high-impact role that calls for a strategic thinker who is equally comfortable running performance marketing campaigns and managing external vendor partnerships. You will collaborate closely with cross-functional teams across communications, operations, and programme delivery, and play a key role in shaping how Singaporeans discover and access career and employment support.

[What you will be working on]

Digital Marketing & Performance Marketing :

• Plan, execute and optimise integrated digital marketing campaigns across paid, owned and earned channels to drive awareness and registrations for WSG's programmes and career-matching services.

• Lead performance marketing initiatives across paid search (SEM/Google Ads), paid social (Meta, LinkedIn) and display advertising, as well as campaigns across owned channels.

• Define KPIs, monitor campaign performance dashboards and deliver data-driven insights and recommendations to improve return on marketing investment.

• Stay current with digital marketing trends, tools and platform updates, proactively identifying new channels and tactics relevant to WSG's target audiences.

• Work hands-on with marketing tools and platforms such as Google Analytics and Google Tag Manager to monitor campaign performance and implement tracking pixels for marketing campaigns.

Lead Fulfilment & Vendor Management

• Oversee the end-to-end lead fulfilment funnel, ensuring qualified leads generated through marketing efforts are effectively managed and converted into appointments and programme enrolments.

• Manage relationships with external fulfilment vendors, setting clear performance expectations, monitoring quality of work and driving accountability for conversion rate targets (lead-to-appointment).

• Review and validate vendor reports on a regular basis, ensuring accuracy, completeness and alignment with WSG's reporting standards and programme objectives.

• Develop, review and enforce Standard Operating Procedures (SOPs) with external vendors to ensure consistent service delivery, data integrity and compliance with WSG's processes.

• Reconcile appointment bookings for billing and administrative purposes, ensuring accurate record-keeping and timely resolution of discrepancies.

• Identify opportunities to improve fulfilment processes and conversion performance, proposing and implementing enhancements in collaboration with vendors and internal stakeholders.

Additional Responsibilities:

• Analyse paid and owned channel marketing outcomes to provide insights and data-driven recommendations for improving campaign performance.

• Prepare monthly performance reports for internal and external stakeholder updates.

[What we are looking for]

Experience

• Minimum 3–5 years of relevant experience in digital marketing, with demonstrated expertise in performance marketing across paid and owned channels.

• Prior experience managing lead fulfilment operations or working with external vendors in a lead management or contact centre context will be a strong advantage.

Skills & Competencies

• Hands-on proficiency with digital marketing platforms (e.g. Google, Meta Ads) and web analytics tools (e.g., Google Analytics 4).

• Strong understanding of the full digital marketing funnel, from awareness and acquisition through to conversion and retention.

• Analytical mindset with the ability to interpret data, generate insights and make evidence-based decisions.

• Strong communication and interpersonal skills, with the ability to work effectively in a collaborative, cross-functional team environment.

• Detail-oriented with strong organisational skills; able to manage multiple projects and deadlines concurrently.