Manager, Stills, Technical Consumer Data Research

The ManagerofTechnical Consumer Data Research (TCDR) reports to the Senior Director, TCDR,LATAMand leads consumer research forLatin AmericaOperating Unit (LATAMOU)and Stills BeverageCategories,deliveringfront‑end,consumer‑centricinsights to drive a prioritized innovation pipeline across,Product, Packagingand Equipment forright‑first‑time,high‑impactoutcomes. Organizationally, the TCDR function sits within the Innovation, Technology & Strategy team, ensuring strong integration of consumer insights into broader innovation and strategic decision-making processes.

This role serves as a critical business partner shaping strategic, end-to-end consumer centric innovation learning plans and comprehensive research for the OU andstillsbeveragecategorieswhilstcollaborating closely with Marketing, Human Insights, Global Development & Innovation teams, within the innovation centers to deliverpresent-forward and future-back researchstrategies, that drive exceptional consumer experiencesin alignment with consumer trends and our business strategieswhilst delivering business growth.

Function and Category Related Activities / Key Responsibilities

• TCDRlead fortheLATAMOU andStillsBeverageCategories, managing end-to-end delivery of research projects and initiatives. Ensure effective stakeholder engagement, alignment, and adherence toestablishedgovernance, while supporting the adoption of best practices across markets and categories.

• Act as a strategic partner to the business by contributing to the innovation pipeline for the OU andStills Beverage Categories. Collaborate with cross-functional teams (SRA, HI, Marketing, GDI, ITS, Strategy) to incorporate a consumer-first mindset and support insight-led decision-making.

• Lead key innovation research initiatives, partnering with stakeholders to deliver high-quality, consumer-centric research. Ensure strong execution of TCDR projects with a “right-first time” approach and contribute to driving measurable business outcomes.

• Translate business questions into actionable sensory and consumer research plans. Develop and execute end-to-end research learning plans usingappropriate methodologiesand digital tools to generate insights that inform business decisions.

• Apply functionalexpertiseacross TCDR disciplines, including sensory science, consumer research, and data analysis,leveragingadvanced methodologies (e.g., AI/ML, statistical modeling) whereappropriate toenhance research impact.

• Design and execute robust research studies using sound statistical and analytical approaches. Analyze and synthesize data into clear insights and actionable recommendations to support business decision-making.

• Deliver >Location(s):

  Mexico

  City/Cities:

  Ciudad de Mexico

  Travel Required:

  00% - 25%

  Relocation Provided:

  No

  Job Posting End Date:

  julho 5, 2026

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  We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.