Marketing Campaign Manager

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That's why at Appfire, you choose.

Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you're most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we've got you covered.

Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.

No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.

Appfire is seeking a Marketing Campaign Manager to plan and execute high-impact marketing campaigns that drive awareness, engagement, and pipeline growth. In this role, you'll collaborate across Marketing, Product, and Sales to bring integrated campaigns to life - from strategy to optimization - ensuring every initiative aligns with key business objectives.

In this role, you will be at the intersection of strategy and execution, leading cross functional working groups within an agile operating model. You'll help shape what campaign strategy looks like at Appfire by consistently testing, analyzing and optimizing tactics through direct and partner marketing channels. This role reports to our Senior Manager of Demand Generation.

What You'll Do

Campaign Strategy & Planning:

• Develop and lead the implementation and launch of comprehensive, multi-channel marketing campaigns that align with business goals and target audiences.
• Identify key messages, tactics, and success metrics for each initiative.
• Develop comprehensive briefs and manage task delegation across functions (content, creative, email mkt, digital mkt, etc.)
• Create multi-touch journey maps that align audience insights to key content and activities for new lead identification and nurture streams.
• Work closely with business partners to incorporate their value proposition into Appfire campaigns, keeping 3rd party lead pass in mind.
• Manage tracking and reporting of campaign performance

Cross-Functional Collaboration:

• Partner closely with Product Marketing on building target audience lists, messaging, and timelines in line with product roadmaps.
• Collaborate with Content teams on thoughtful plans for asset creation, reuse, and placement.
• Provide input to Creative teams on web requirements and design to drive campaign engagement.
• Align with Sales on in-market campaign awareness, and prepare assets for nurture and tracking of leads.

Performance Analysis & Reporting:

• Define KPIs using historical performance and benchmarking data.
• Track performance across channels and assets.
• Provide actionable insights and recommendations to stakeholders.
• Translate data into stories that drive smarter decisions and investments.

Lead Management:

• Align with Sales and Channel teams to track and measure lead quality, progression, and campaign impact on pipeline and revenue.

Budget Oversight:

• Develop and manage campaign budgets, ensuring initiatives are delivered efficiently and within scope.
• Work closely with agencies to adjust spend based on real-time performance data.

Qualifications

• 5+ years of experience in marketing with 3+ years in campaign management or demand generation roles.
• Previous success building and scaling integrated marketing programs across multiple channels and audiences.
• Understanding of the sales funnel and buyer's journey, with the ability to design campaigns that drive movement from awareness to purchase.
• Experience leading within an agile execution environment and developing project plans and tasks using project management tools (Jira, Asana, etc.)
• Strong understanding of the Martech stack and experience with email automation, CRM and analytics tools (ex. Salesforce, Google Analytics, Sigma)
• Excellent communication and storytelling skills, with the ability to present insights to senior stakeholders.
• Collaborative mindset and adaptability to work cross-functionally and pivot as priorities evolve.
• B2B technology or SaaS experience is preferred.

We offer:

Financial benefits

• Every Appfire employee is eligible for company equity.
• 401(k) Matching Component.

Skills development benefits

• Access to the Appfire University learning platform - a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.

PTO, health & well-being

• 10 paid holidays + Flexible PTO - no set number of days that you must take in a year.
• 100% company-paid health insurance.
• 50/50 split dental and vision insurance.

Volunteering

• 24 hours of paid time off to participate in Appfire's Corporate Social Responsibility (CSR) Program.

Other

• Flexible Spending Accounts.
• Mobile phone and Internet stipend.

#LI-Remote

Disclaimer: The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business.

About Appfire

A people-first approach to business

Since its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.

Making an impact

At Appfire, CSR means embedding purpose, responsibility, and impact into everything we do. We use our people, products, and partnerships to make a meaningful difference in the world, we act responsibly as a business, and we empower communities while strengthening our skills and culture and fostering belonging across Appfire.

In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types - product, profit, equity, and employee time. We were among the first to do this, and we're proud that Pledge 1% is part of our evolution.

Our business

Appfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to come

What's our secret sauce?

1. We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We're proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire's technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more.
2. We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they've invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce.
3. We build bridges and invest in our partners. Appfire's success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners.
4. We make security and privacy a priority, but we also keep it simple for our customers. We've achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.

Equal Employer Opportunity (EEO)

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.