Join Engagement Marketing within the Loyalty Generation team to build and execute primacy offers that drive digital service adoption and deeper relationships for small businesses.
As a Senior Marketing Associate in Engagement Marketing (Loyalty Generation), you will develop, execute, and manage multiple digital marketing campaigns that support the Business Banking priority of driving more primary bank relationships. You will lead offer execution for digital service adoption, partnering closely with strategy, creative, analytics, and cross-functional stakeholders to deliver campaigns that are on-strategy, on time, and within budget.
Job responsibilities
- Execute and curate content for primacy offer campaigns supporting digital service adoption.
- Collaborate with strategy and internal/external execution partners to translate objectives into deliverables.
- Manage internal and external agency briefing and creative development in partnership with strategy.
- Activate campaigns by partnering with execution teams to bring concepts to market across channels.
- Ensure initiatives are on-strategy, on time, and within budget parameters.
- Recommend optimizations to improve results, create efficiencies, and reduce costs.
- Partner with marketing managers to define campaign strategy, measurement approach, and reporting framework.
- Champion end-to-end customer experience and deliver flawless execution across touchpoints.
- Coordinate multi-channel delivery across product and marketing strategy, digital product, targeting/list, analytics, and approval stakeholders.
- Manage Legal and Compliance reviews to secure approval of marketing content.
Required qualifications, capabilities, and skills
- Bring 4+ years of experience in an integrated marketing function, including marketing execution.
- Hold a 4-year degree in Business Management, Marketing, or a related field.
- Demonstrate strong digital marketing execution skills across mobile and web platforms.
- Apply data-driven and analytical thinking while also bringing creative problem-solving to campaign development.
- Manage details, timelines, and campaign financials with rigor.
- Operate effectively within structured processes and controls and deliver high-quality work under them.
- Adapt quickly and pivot as priorities evolve.
- Test, learn, and take calculated risks to improve campaign performance.
- Build solutions from the ground up with an ownership mindset.
Preferred qualifications, capabilities, and skills
- Navigate layered, matrixed teams and influence outcomes through partnership.
- Support integrated omni-channel planning and execution.
Additional Information
- Work from the Columbus, OH office with regular in-person presence required.
ABOUT USChase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAMOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.
