Cooper River Post Acute is a 176-bed skilled nursing facility in Mount Pleasant, SC, seeking a passionate Marketing Director to lead mission-driven marketing efforts that directly impact lives. This role involves developing and executing marketing strategies to boost referrals and admissions, building relationships with hospitals and community, managing digital and traditional marketing, enhancing reputation, and analyzing performance.
Why Join Us?
- Mission-driven work helping families find care.
- Leadership and autonomy in strategizing marketing.
- Competitive compensation and perks.
- Career growth opportunities in a growing industry.
Key Responsibilities
- Develop and implement marketing and public relations programs to increase census.
- Build and maintain relationships with healthcare referral networks.
- Manage marketing communications including brochures, newsletters, and media relations.
- Ensure compliance with privacy regulations and facility policies.
- Organize internal communications and assist departmental programs.
- Participate in community groups to promote facility support.
- Lead training related to marketing and public relations.
- Prepare departmental budget and supervise staff.
Qualifications
- Bachelor's degree or equivalent experience (5 years in healthcare marketing may substitute).
- Experience in long-term care, skilled nursing, or senior living marketing.
- Strong relationships with local healthcare referral sources.
- Excellent communication, networking, and leadership skills.
- Proficiency with Microsoft Suite.
- Ability to manage physical demands including occasional lifting and prolonged computer use.
Work Environment & Additional Information
Low to moderate noise office setting with reasonable accommodations available. The role requires sitting, standing, walking, talking, and use of office equipment regularly. May assist in emergency resident evacuation.
