Job Title
Marketing Director, Americas Services
Job Description Summary
The Services Marketing Director leads, develops and executes a strategic marketing plan for the Americas Services business. With a focus on Asset Services, Project & Development Services and Valuation & Advisory, the role will collaborate with our Global Marketing & Research organization to develop a robust marketing strategy that connects with our clients and prospects, drives revenue and increases brand awareness
Job Description
Responsibilities:
- Strategize, develop, execute and measure results on an overall strategic marketing plan and individuals marketing campaigns on an ongoing basis
- Partner with business leadership to understand business objectives and align marketing plan to these initiatives; provide subject matter expertise to help drive profitable revenue growth in concert with the business leadership teams
- Use local competitive, client, and market insights to inform business strategies and optimize impact of marketing spend
- Develop both a proactive, strategic posture with business leadership, along with requisite reactive, tactical posture
- Partner with Marketing & Research’s Centers of Excellence in digital, communications, creative, and research to develop comprehensive content plans to drive engagement throughout the client life cycle
- Partner with other service line marcom leaders to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management
- Serve as a thought leader by developing and maintaining a strong understanding of the business, including key trends, client needs & wants, competitive analysis, future threats and opportunities, etc.
- Optimize impact of marketing spend, ensure overall achievement of financial and other targets using a robust set of key performance indicators
- Provide oversight and direction, ensure global standards are applied, and brand positioning is supported for all marcom activities
Qualifications:
- 8+ years of experience
- Bachelor’s degree
- Commercial Real Estate experience preferred, experience supporting professional services company required
- Exceptional project management and organizational skills
- Budget development experience with track record of consistent adherence to budget and timelines
- Digital Marketing experience
- Experience serving as primary marketing leader for an office or revenue group
- Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
- High level of proficiency in Microsoft Office Suite
- Thorough knowledge of Adobe Creative Suite
- Ability to interface with and communicate with clients
Competencies:
- Excellent written and oral communication skills
- Excellent presentation skills
- Excellent analytical, problem solving, and conceptual skills
- Ability to work effectively in a culturally and educationally diverse environment
- Strong leadership qualities – communication, building and leveraging relationships, managing-up, down and across, stakeholder management and self confidence
- Ability to influence peers and leaders
- Ability to implement and enforce procedures
- Successful track record of marketing results
Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 144,500.00 - $170,000.00Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.
INCO: “Cushman & Wakefield”
