Marketing Executive / Senior Executive (Shaw Tower)
Lendlease
Central Singapore, Singapore
Full-Time
Competitive
OfficeExecutive
Lendlease is Australia’s leading real estate business with International operations. Our core expertise is in Investment Management, Development, and Construction. For more than 60 years, we have created thriving places around the globe.
Lendlease Singapore is currently seekinga highly motivated and hands-on Marketing Executive / Senior Executive to support the launch and ongoing marketing efforts of a new mixed-use developmentcomprisingof retail and office components.This role will be instrumental in driving awareness, brand engagement, and revenue-generating initiatives – including Casual Mall Leasing (CML), partnerships, events, and activations.
An award-winning Grade A commercial development at 100 Beach Road, the new Shaw Tower sets the bar for sustainable offices with future-ready designs, progressive workplace amenities, innovative technology and best-in-class resilient digital infrastructure to enhance health and human experience.
Responsibilities:
1. Marketing Planning and Execution
Support the development and roll-out integrated marketing campaigns to drive footfall, engagement, and tenant visibility.
Supervise and coordinate marketing activities,policiesand programs inalignmentwithcorporateobjectivesto supportsales, revenue growth,andadherence to industrybest practicesandrelevantlegislation.
Plan andexecutemarketing andadvertising campaigns, includingpromotional activities. Trackandevaluatecampaignperformance againstdefined KPIs.
Conduct andcoordinatemarket research and analysisto generate actionable insights.
Drivetenantparticipation inmarketing programsthrough consistent engagement and communication.
Overseemarketing communicationacross all channelswithin the assigned scope.
Work closelywithadvertisingagencies,creative studios, mediaownersandproduction vendors to manageend-to-end campaign execution, including ATL/BTL materials, digital platforms, and onsite branding – ensuring creative quality and cost efficiency.
Cultivatestrong relationshipswith tenants,pop-upvendors, sponsors,andbrandpartners through regular business reviews and presentation of partnership opportunities.
Ensuringseamless execution ofmarketing activities, includingevents, seasonal promotions, and tactical campaigns.
Manage externalvendors,agencies,and supplierstodeliver high-quality work aligned with brand and operational standards.
Negotiating/securing promotional tie-ups and sponsorship with tenants andexternal partners.
2. Brand & Communications
Ensureconsistent application of brand guidelines across all customer touchpoints -digital, print, signage, and on-ground communications.
Plan and managetargetedbrand campaigns,eventsandproduct launchesthat amplify visibility, deepen communityengagement, and drivepositivemediacoverage.
Work closely with internalteam members including centre management team, customer servicedeskand facilities teamsto providetimelyupdates on all marketing activities.
Drafting of press releases, media statements for public communications and PR engagement.
3. Budget and Administration
Prepare monthly marketingreports, includingAsset Review Reports,marketingincomeand expense budgets.
Supportthetrackingand management of theoverallmarketingbudget, ensure that expenses are kept within approved budget and incomeforecasts are met.
4. Causal Mall Leasing(CML)Revenue Generation&Activations
Take ownership of CMLrevenuetargetsand drive short term space activations to meet income goal.
Develop and implementacalendarof short-term leasing opportunities (e.g. pop-ups, atrium events, brand showcases)that support both revenue generation and shoppers’engagement.
Manage day-to-day CML activities including inquiry handling, proposal development, rate negotiation, space planning, and operational coordination.
Work closely with Operations, and Finance teams to ensure compliance, andtimelycontract and billing processes.Build andmaintaina strong network of short-term vendors, seasonal brands, and event partners.
Benefits of working at Lendlease:
Permanent position
20 days annual leave per year plus 3 days of wellbeing leave
Medical, Dental and Inpatient coverage for self and dependant.
Access to online wellbeing and mental health platform
Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people and support their individual needs. Inclusion sets us all up for success.
If you feel this position is suited to your skills, experience, and career aspirations, please apply on the link. To find out more about us and to explore all other opportunities visit www.lendlease.com/careers.
Lendlease is committed to being a diverse and inclusive employer of choice by engaging, enabling and empowering our people. All qualified applicants will receive consideration for employment and we are happy to consider flexible working arrangements. Inclusion sets us all up for success and we particularly encourage applications from currently under-represented groups in our industry including those who self-identify as women, black, Asian, minority ethnic, lesbian, gay, bisexual, transgender and/ or disabled.