Business Unit
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
What the Role Entails
1. Conduct in-depth user research to understand Thai player insights and guide localized marketing strategies
2. Plan and execute integrated marketing campaigns; oversee creative content tailored to Thai aesthetics
3. Manage relationships with Thai KOLs and celebrities; create viral social media trends
4. Monitor competitor activities and respond quickly to market dynamics
岗位职责：
1. 深入洞察泰国玩家需求，通过调研指导本地化营销策略
2. 策划执行整合营销活动，把控符合泰国审美的创意内容
3. 管理泰国KOL及艺人资源，打造社交热点与病毒传播
4. 监测竞品动态，快速响应市场变化
Who We Look For
1. 7+ years of marketing experience, familiar with Thailand local market; gaming industry background preferred
2. Strong user insight skills; ability to capture Thai youth trends and online culture
3. Excellent content planning abilities; deep understanding of Thai culture, memes, and preferences
4. Fluent in English (working language); Thai proficiency to read social/community discussions is a plus
5. Ability to work under pressure; passion for games
任职要求：
1. 7年以上营销经验，熟悉泰国本地市场，游戏行业背景优先
2. 用户洞察能力强，能捕捉泰国年轻潮流与网络热点
3. 优秀的内容策划能力，懂泰国文化、梗文化与审美
4. 英语流利（工作语言），泰语能沟通及阅读社群者优先
5. 抗压能力强，热爱游戏
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
