Marketing Manager

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

We are seeking a driven and experienced Marketing Manager to lead Japan’s marketing efforts across brand awareness, product marketing, online and offline retail channels and community engagement. The ideal candidate is strategic yet hands-on, with experience in managing outreach activities such as social media, PR, and influencer marketing, channel marketing and strong coordination skills to work with cross-functional and regional teams. The role ties in closely with market share and sales revenue objectives and will play a key part in supporting overall business growth in Japan

Essential Duties and Responsibilities

• Develop and execute a localized Japan marketing plan, with a focus on outreach, including social media, public relations, influencer marketing, and earned media to grow brand visibility and cultural relevance.

• Lead the end-to-end planning and execution of New Product Introduction (NPI) marketing campaigns tailored to the Japanese market.

• Collaborate closely with the local Japan team, that includes the Japan Country Manager and Key Account Manager to align marketing initiatives with business goals.

• Work in tandem with the regional HQ team in Singapore and global teams to localize campaign assets and messaging while ensuring consistency with global brand direction

• Provide strategic inputs on both online and offline retail channels to propel revenue growth and positive market share gains

• Manage external agencies, influencers, distributors and media partners to drive impactful campaigns and outreach efforts.

• Lead esports marketing initiatives, including the management of our signed esports team, to maximize exposure, drive engagement, and ensure alignment with brand values and campaign goals.

• Build relationships with local gaming communities, streamers, and tournament organizers to strengthen brand affinity and visibility.

• Plan and execute grassroots and community-driven programs to foster a loyal and active Razer fan base in Japan.

• Track and analyze campaign performance, generate insights, and report regularly on marketing KPIs and outcomes versus targets.

• Oversee the Japan marketing budget, ensuring effective and efficient use of resources to maximize ROI.

• Represent Razer at local industry events, tradeshows, esports tournaments, and gaming activations as needed.

• Continuously monitor and evaluate market trends, competitor activity, and consumer behaviour to inform local marketing strategy.

Pre-Requisites :

• At least 10 years of marketing experience, ideally in gaming, tech, lifestyle, or consumer electronics.
• Proven expertise in outreach marketing, especially PR, influencer engagement, and social media strategy.
• Demonstrated success in managing NPI campaigns, localizing global content, and launching new products to market.
• Fluent in both Japanese and English, with excellent verbal and written communication skills.
• Strong experience working with local sales and channel teams to align marketing and commercial priorities
• Proven track record with marketing campaigns driving revenue upside, positive market share gains and good ROI
• Ability to manage multiple projects simultaneously with a structured, analytical, and detail-oriented approach.
• Comfortable working in a multi-national environment and navigating local Japanese business culture.
• Skilled in agency and partner management, with the ability to drive cross-functional execution.

Good to have:

• Experience with esports, gaming communities, or working with gaming content creators.
• Basic understanding of Photoshop/design tools for asset adaptation or review.
• Experience with AI tools to perform tasks such as adapting text, translations, artwork

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?