Marketing Manager, CEM

Role Responsibilities

Ready to shape customer experiences on a truly global scale? At Western Union, we are building connections that move money and people forward. As a Marketing Manager on theCustomer Engagement Management (CEM) team in Vilnius, you will have a rare opportunity to work on global projects, collaborate with colleagues from around the world, and learn from a strong, experienced global team. You will play a key role in crafting campaigns that resonate, inspire loyalty, and drive growth across diverse markets. If you thrive on turning insights into action and want to make an impact at a company that champions innovation and inclusivity, this is your chance.

• Lead end-to-end campaign development across the customer lifecycle – from planning and creative development to execution, optimization, and reporting.

• Partner with cross-functional teams (Business, Marketing, Product, Data, Analytics, etc.) to align on goals, deliver against key metrics, and monitor performance.

• Manage the creative and brand review process, ensuring timely delivery of assets that meet brand and regulatory standards.

• Coordinate with legal, compliance, and regional teams to ensure campaigns meet local and global requirements, including localization and stakeholder approvals.

• Drive continuous improvement through structured experimentation: Design and run A/B tests, analyze results, and share actionable insights.

• Uphold quality across all customer communications through thorough checks of links, imagery, and copy.

Role Requirements

• Proven track record managing CRM campaigns, preferably across global or multi-market environments.

• Strong project management skills with experience leading complex, cross-functional initiatives and driving projects forward.

• Proven ability to manage multiple stakeholders, influence and collaborate across teams, and effectively prioritize competing needs.

• Highly organized with strong attention to detail and the ability to meet deadlines in a fast-paced environment.

• Skilled in data analysis, audience definition and segment creation, with advanced proficiency in PowerPoint and Excel for impactful reporting and presentations.

• Demonstrated English proficiency (advanced or fluent).

• Self-starter with a “go-getter” mindset and enthusiasm for learning and taking on new challenges.

• Minimum 3 years of marketing or communication experience, ideally in CRM, Loyalty, Customer Experience, and/or Product Marketing.

• Bachelor’s degree in Marketing, Economics, Communication, Business, or related field.

Work Shift

Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Lithuania specific benefits include:

• Private Health Insurance (3 options)

• Life & Accident Insurance

• Additional days off

• Wide variety of discounts and special offers

• ⁠Free Fitness facilities

• Volunteering activities

• Referral program

Salary

The monthly gross base salary range is 3,250 – 4,766 EUR. This range represents anticipated low and high end of the salary for this position. This role is also eligible for an annual variable target incentive (which may include long-term incentives, if eligible) that aligns with individual and company performance. Actual salaries will vary based on candidate’s qualifications, skills and competencies.

Other Details

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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Estimated Job Posting End Date:

07-31-2026

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.