Marketing Manager, Central Fill
BD
Durham, North Carolina
Contract
Competitive
RemoteManager
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Responsibilities
Central Fill Portfolio Execution
Support execution of downstream marketing strategy for the Central Fill portfolio aligned with business growth objectives
Develop and deploy compelling value propositions emphasizing operational efficiency, scalability, and patient impact
Contribute to commercialization and lifecycle marketing activities to drive sustained adoption
National Accounts & Health Systems Focus
Develop targeted marketing programs tailored to National Accounts and Health Systems, including IDNs and large pharmacy operators
Partner with Strategic Accounts and Sales teams to align marketing with account plans and revenue targets
Support executive engagement strategies, customer workshops, and key account activations
Go-to-Market Execution
Design and execute omnichannel campaigns to generate high-quality leads and drive pipeline growth
Support product launches, campaign execution, and field enablement initiatives
Represent Central Fill portfolio at tradeshows, conferences, and customer events
Sales Enablement & Commercial Support
Develop sales tools, messaging, and customer-facing collateral for enterprise-level selling
Enable Sales teams with insights and materials tailored to health systems and national customers
Partner with Commercial Operations to optimize lead flow and conversion
Customer & Market Insights
Collect and synthesize voice of customer and market trends to inform strategy
Translate insights into actionable marketing programs
Performance Optimization
Track performance metrics including MQLs, SQLs, engagement, and ROI
Continuously optimize campaigns based on insights
Key Performance Indicators (KPIs)
MQL and SQL generation and conversion
Pipeline and revenue growth within National Accounts and Health Systems
Campaign ROI and cost per lead
Customer engagement and satisfaction (including NPS)
Successful execution of launches and campaigns
Qualifications
Bachelor’s degree in marketing, business, communications, or related field (MBA preferred)
4–6 years of marketing experience, preferably in healthcare technology or capital equipment
Experience supporting enterprise or strategic accounts including Health Systems or National Accounts
Proven experience in go-to-market execution and sales enablement
Strong analytical, communication, and project management skills
Experience with CRM and marketing automation tools
Ability to manage multiple priorities in a matrixed organization
Willingness to travel up to 20%
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
.