Marketing Manager Golf Continental Europe at PUMA

YOUR MISSION

Actively contribute and drive our European Golf BU forward utilising your marketing expertise, passion and skills.
Lead the development and execution of brand heat and Go-To-Market strategies through digital, PR, retail and sports marketing channels.
Oversee PR initiatives including brand and product messaging, influencer partnerships, and product seeding campaigns.
Partner with senior leadership and wider marketing team to identify growth opportunities and drive strategic brand innovation.
Manage the marketing budget, ensuring alignment with financial goals and KPIs.
Spearhead and drive trade marketing across Europe, collaborating with marketing and sales teams to deliver high-impact instore and digital excellence.

Proven track record in marketing within consumer or lifestyle brands or agencies, with a strong passion for sport especially golf and a deep understanding of lifestyle and culture.
Strong grasp of marketing principles, campaign development, and emerging media technologies, combined with a creative, cross-category mindset and entrepreneurial spirit.
Demonstrated ability to lead and manage complex projects under tight timelines, with solid organizational and budget management skills.
Excellent communication and interpersonal skills, paired with strong analytical abilities to interpret data and drive insights.
Ability to work both independently and collaboratively in a fast-paced environment; detail-oriented, resourceful, and self-motivated.
Fluent German and English are essential, French as additional language is a big plus.
Based in HQ in Herzogenaurach/ Germany with some travel within Europe.