embecta is a global diabetes care company that is leveraging its 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of more than 2,000 employees around the globe. For more information, visit embecta.com or follow our social channels on LinkedIn, Facebook, Instagram and X.
A career at embecta means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our employees can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program – which includes competitive pay, benefits, continuous learning, recognition, career growth and life balance components – is designed to support the varying needs of our diverse and global employees.
Key Responsibilities
Marketing Management
- Develop and implement marketing programs that equip the sales team with effective tools to drive strong top line growth and exceed bottom-line goals
- Lead holistic marketing strategic planning for new product introduction and manage product life cycles/package change
- Track performance dashboards
- Continuously refine the customer value proposition to maintain a competitive edge
- Build and maintain long-term relationships with key customers, including KOLs and channel partners
- Manage longer-term marketing, brand and product roadmap
- Lead engagement of clinical society and patient association
- Keep up-to-date reimbursement policy and gov. policy
Business Planning
- Profile and segment customers to identify high value groups
- Evaluate business opportunities across different market segments
- Active contribution to Planning and Execution of new product launches
Market Intelligence & Analytics
- Monitor market trends, competitive landscape, customer insights, pricing movements, and competitor product launches
- Utilize market intelligence tools such as IQVIA to analyze sales trends, purchasing patterns, and generate insights into performance drivers and market movements
- Translate insights into actionable recommendations
- Market intelligence: Monthly new clipping for change of DM and adjacent market
- Customer intelligence: Using Marketing Cloud,
- To manage and develop customer data and email customers with campaign including self-design
- Annual Market model exercise assessment and monthly pharmaceutical intelligence analysis
Marketing communication:
- Manage monthly A & P budgeting update
- Develop key program strategy and planning and manage KPI
- Marketing team management and marketing team capacity training, marketing operation dashboard management for KPI management
- To develop key messages and design and communicating with AD agency including internal approval process like Veeva and invoice etc. MLR reviews and creates local materials including internal approval processes like Veeva, invoice management and support of KMDIA approval
Internal coordination
- Oversee Vendor management
- Audit or support for quotation, payment operation, vendor creation, contract support in a timely manner
- Responsible for monthly payment operations like office lease, legal agency, corporate mobile, IT/GA/OA payment
- Sales and marketing support
- To plan exhibition/congress/AD/seminars
- Digital/social channel support:
- Plan and execute B2B & B2C promotion operation and summary of result
- Plan and execute B2C e-commerce store setup
- Plan and execute Daily social chat service monitoring and response
- Plan and execute consumer & HCP digital campaign operation
- Localization on key deliverables like brochure, video etc.
- Website transition support: Translation, technical support communication with global digital team including internal review process like Veeva and KMDIA
- K-sunshine/Sponsorship pre/post report to KMDIA
- Regular business reports for KR and regions: MBR and ad-hoc business report etc
- Good interpersonal and influence skills
- Analytical thinking and strong customer orientation
- Predisposition to teamwork
- In depth knowledge of all Microsoft Office applications
- Understanding of E-commerce
- Bachelor’s degree in business, marketing, or related field
- Experience in the healthcare/Medtech industry
- Fluent in Korean and English
embecta is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
