Job Description Summary
To execute the annual Marketing Plan for the business. Complete ownership of the brand for the specified portfolio of the products and driving topline business growth through an effective marketing mix. Working closely with the sales, application and medical affairs team to build product positioning in the market.
Job Description
Who We Are
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare sector. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.
Position TitleMarketing Manager- Microbiology
DepartmentIDS
Reports toMarketing Leader
QualificationBachelors/ Master's degree in life sciences; MBA in marketing
Experience 5-8 yrs
Main Responsibilities
Market development/Advocacy/Partnerships:
- Support creation of complete Marketing plan for Business in India
- Managing training, drive instrument sales and enhance customer engagement
- Planning and executing Marketing Campaigns to drive best practice adoption
- Facilitate physician engagement programs with MM and Med affairs and support the team for CME's.
- Product Launch Plan
- Drive digital Marketing
Process Efficiency: Weightage-10%
- Create Market Intelligence Updates quarterly.
- Monthly S&OP and regulatory process
- Ensure 100% ROR compliance for Marketing activities
- Build/improvise existing sales tools to drive the sales and enhance effectiveness with the marketing team.
Process and Self Development:
- Develop strong collaboration with Sales/application to ensure win in the marketplace
- Support Business analyst in critical business analysis.
Job Requirements- Experience in driving marketing campaigns
- Strong Clinical Expertise
- Good Communication Skills
- Business acumen
- Customer focus
- Ability to work well in teams
- Experience in developing and executing training calendars
Contacts (Internal & External)InternalMarketing Manager
Business Director
National and regional sales manager
Medical Affairs Manager
Key Account Manager
Application specialists
Area Sales Manager
ExternalHospital Infection Control Committee
Microbiologist
Physicians: Pulmonologists, Infectious Disease Drs, Critical Care Specialists, Pediatricians
Stake holders in Infection control forums
Regional chapters of Professional Bodies in Microbiology/pathology/infection control space
Critical ChallengesMapping and coordinating with internal stakeholders for effective execution of timely campaigns Ability to grasp market insights and correlate / update market plan Utilizing analysis to drive account level interventions for business growth
Culture and BenefitsHere at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.
How To ApplySubmit your application by clicking on the "apply" button at the top of the page.
Required Skills
Optional Skills
.
Primary Work LocationIND Gurgaon - Signature Towers B
Additional LocationsWork Shift