Marketing Manager, Owned Channels - 12 month fixed term contract

MarketingManager(Owned Channels)–12 months fixed term opportunity

Commonwealth Bank · Sydney, New South Wales, Australia

Hybrid Full-time

About the job

The purpose of this role is to support a connected and orchestrated presence of CBA inmarket, across our Owned Media Channels. This involves supporting the implementation of owned media and third-party campaigns (CommBank Connect) campaign activity; coordinated, efficient planning and campaign delivery/execution across owned channels aligned to business objectives; implementation of our media mix principles, and campaign execution and delivery across the Paid and Owned MediaCoE. Critical to this role is stakeholder management and the ability to work closely and collaboratively with Marketing team members, technology partners, group-wide businesspartnersand agency partners.

On any given day, you will:

• Lead the execution and delivery of Owned Channel campaigns with a primary focus on leading cross channel campaigns including ATMsand BrighterMagazine.

• Support the execution and delivery of Owned Channel campaign plans and the broader Owned Channels team to execute campaigns across digital merchandising screens, shopfronts, media walls, in-branch posters, in-branchactivationsand other owned channel environments where technical campaign execution support isrequired.

• Lead the delivery of partner and third-party campaigns (CommBank Connect) across owned channels (digital screen network, ATM and Brighter Magazine) and digital platforms, including website,appand social media. This includes managing approvals across legal, risk,complianceand external stakeholders, ensuring all campaigns meet brand and regulatory requirements while proactivelyidentifyingand resolving risks.

• Monitor campaign performance and contribute to reporting and insights to improve results

• Drive engagement with the owned media strategy througheducationand partnership with the boarder Marketing team.

• Problem solving across various Content Management Systems for content and campaign execution across platforms.

• Implement media mix principles, in partnership with Marketing Chapter Leads, for holistic channel management.

• Support governance and reporting on media investment and performance, in partnership with lead media agency and paid media team.

• Support and contribute to quarterly planning across the Paid and Owned MediaCoE, using the Pace framework tofacilitatealignment andprioritisation.

• Work closely and collaboratively across CBA Group stakeholders, Marketing team members,technologyand agency partners.

• Build strong, collaborative relationships with key business partners, including Risk, Procurement, MCA Operations and Tech, Creative Services, Technologies and Operations and Agency Partners to ensure successful change management for owned media.

We’dlove to hear from people who have:

• Passion for technicalspecialisationand campaign execution across various Owned Marketing channels –previousexperience leading marketing channel execution is desired.

• Understanding of marketing channels and media mix, including paid,ownedand social media.

• Familiarity with campaign or content management systems.

• Experience delivering end-to-end marketing campaigns, ideally across multiple channels.

• Strong analytical, planning andprioritisationcapability.

• Exceptionalorganisationalskills with the ability to work independently in a dynamic, fast-paced environment.

• Well-developedcommercial acumen with Marketing/Media or Digital experience.

• Evidence of project management experience including time management and ability to influence and negotiate with senior colleagues to achieve positive outcomes.

• Ability to use strategic planning and thinking to build and deliver advertising and marketing plans aligned to key target metrics.
  

If this sounds like an interesting opportunity, please apply now!