Marketing Manager - Retail Lending Growth Marketing - Personal Lending, Auto Lending

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Marketing Manager within PNC's Marketing organization, you will be based in Pittsburgh, PA.

•Ability to think outside of the box to propose solutions, develop marketing strategies, and launch test & learn initiatives to achieve business goals and drive success while delivering quality consumer experiences and managing risk and budget.

•Consumer lending industry experience creating omni-channel marketing strategies for acquisition, cross-sell, retention and engagement lifecycles.

•Understanding of consumer lending products, programs and audiences. Ability to stay on top of industry cycles and trends.

•Experience in partnering with product and risk partners to support successful outcomes of omni-channel marketing campaigns.

•Experience in optimizing digital funnel strategies.

•Experience in customer and prospect journey building and optimization.
•Understanding of paid media (Search, Social and Display), SEO and affiliate test & learn opportunities, strategies and channels.

•Ability to work in a fast-paced environment, responding to partners in a timely manner.

•Ability to use data and consumer insights to develop break-through creatives and marketing strategies.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Manages and leads the team who is responsible for the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Provides strong focus to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Makes determinations and gains alignment on business and marketing objectives, product and business value propositions and market segments by analyzing competitive intelligence and consumer and business insights to drive growth strategies. Leverages thought leadership to build consensus among partners and lead effective team. Ensures team adapts and optimizes to changing business environment.
• Enables the team to translate desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners.
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Matrix Management, Problem Solving

Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. At least 3 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.