Marketing Manager, Retirement and Annuity Marketing

Our Annuities Marketing Manager will support the annuities and retirement services line of business, reporting to the Head of Wealth Management & Channel Marketing Strategy. This The person will drive the development and execution of marketing campaigns, content, and programs in support of growth in the retirement services space. The role will serve as a key contributor, working alongside the full marketing organization and partners within the business. They will be responsible for marketing, communications, and inventory management within this line of business and work to execute with excellence.

Key stakeholders include Product Development, Distribution, Compliance, Legal, Technology, Design, and outside vendors.

Responsibilities:

• Campaigns: Support and execute campaigns geared toward advisor enablement and consumer education. Collaborate with distribution and product teams to ensure messaging resonates with external audiences.
• Content: Develop, maintain, track and update collateral, presentations, thought leadership, and digital assets for use by advisors.
• Project Management: Execute on projects, track KPIs, and enhancements across our owned and third-party channels.
• Cross-Functional Collaboration: Work closely with Product Development, Distribution, Compliance, Legal, Technology, Wholesalers and external vendors to deliver integrated marketing solutions. Work cross-functionally to ensure all necessary partners have provided input on materials/projects.
• Inventory Management: Managing content inventory for usage and expirations, making recommendations on suite of materials.
• Market Intelligence: Monitor competitive trends, gather insights from third party partners, and recommend enhancements to Guardian’s annuity offerings and marketing approach.

SUCCESS MEASURES:

• Tracked KPIs relating to product launches, sales campaigns, and materials.
• Consumer-focused, >

  The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

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