Marketing Operations Lead

Company Description

Depop is a peer-to-peer circular fashion marketplace where anyone can buy, sell and discover secondhand fashion. Our mission is simple: to make fashion circular by making secondhand as exciting and rewarding as buying new.

Founded in 2011, Depop’s diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. Today, more than 56 million registered users come to Depop to find great value, express their own personal style and give clothes a longer life. We believe that everything you want already exists, and our role is to help people discover it.

Powered by a team of over 500 people, our company is headquartered in London, with offices in New York. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company. For more information, visit www.depop.com

We aim to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users.

We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

AI Disclosure: We use AI tools (Google Gemini) to help our team source and review applications for roles with a high volume of applications. These tools assist our recruiters in identifying great talent but do not replace human decision-making. At Depop, every hiring decision is made by a human.

If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to adjustments@depop.com.

We are looking for a Marketing Operations Lead to join our Internal Operations team on a 12-month fixed term contract, owning how Marketing operates at scale.

You will be responsible for optimising Marketing’s operating model - translating strategy into clear, executable plans, ensuring delivery is coordinated and predictable, and building the systems that enable teams to work efficiently and effectively.

Your focus will be on improving marketing effectiveness through structured planning, strong execution rigor, and scalable operational systems. You will partner closely with the Senior Marketing Leadership Team and Strategy & Insights leads to ensure Marketing delivers impact with clarity, speed, and reduced friction.

Operating in a fast-moving, ambiguous environment, success depends on your ability to bring structure where it’s missing, align teams across boundaries, and drive outcomes without a fixed playbook.

Responsibilities

Operating Model & Planning

• Guide Marketing through quarterly and annual planning, ensuring clear objectives, priorities, and alignment

• Alongside functional leads, translate strategy into structured, executable, feasible plans with clear ownership, sequencing, and decision points

• Establish and evolve effective ways of working and operating rhythms across our geographically dispersed (London & NY) marketing functions

• Continuously improve the operating model to increase focus, speed, and predictability

• Introduce lightweight planning structures that support experimentation (e.g. test-and-learn cycles, campaign iteration loops) without slowing teams down

• Partner with Strategy and Insights leads to ensure marketing plans are grounded in clear performance frameworks (e.g. campaign goals, success metrics, attribution approach), enabling consistent evaluation and iteration

Marketing Delivery & Execution

• Act as the “glue” across marketing channels and teams, ensuring delivery of a unified marketing plan

• Ensure execution is supported by clear, scalable workflows internally and with our parent company (e.g. campaign setup, approvals, tracking, reporting)

• Drive alignment and ensure clear prioritisation and trade-offs are made to create more significant impact and ensure clarity of focus for Marketing teams

• Streamline or automate repeatable operational tasks to improve speed and efficiency

• Lead XFN programmes on behalf of Marketing, collaborating seamlessly and proactively to identify and track timelines and dependencies, mitigate risks and issues and build clear lines of communication across teams

• Craft and share high quality communications that succinctly deliver key messages to broad audiences including senior executives, support others in Marketing to do this also

Operational Systems, Tooling & Improvement

• Identify and iteratively improve our lean operational processes, tools and guardrails to enable Marketing to efficiently collaborate, plan and deliver

• Partner with Insights to ensure performance data, dashboards, and measurement frameworks are accessible and actionable

• Identify, implement and optimise scalable opportunities (e.g. campaign workflows, lifecycle operations, information and lead management, tracking and attribution)

• Embed AI and automation into marketing operations workflows (e.g. campaign setup, reporting, data flows) to increase speed, quality, and scalability

• Coach and support teams to adopt better operational practices and continuously improve execution and contribute to the Internal Ops Community of Practice

Requirements

• You have considerable marketing operational experience, with a proven track record in leading large initiatives, ensuring alignment and resolving dependencies and conflicts swiftly and amicably

• You have excellent stakeholder management, influencing and relationship building skills, which you use to ensure visibility and collaboration across marketing teams and cross-functional boundaries

• You have exceptional communication skills, and can tailor your message to suit audiences at every level of the company, using empathy and active listening to read situations quickly

• You’re hands-on with marketing operations tooling and workflows (e.g. CRM systems, campaign management, lifecycle or growth operations)

• You’re adept at driving accountability, and have strong command skills, you’re not afraid to take challenging stances with senior stakeholders

• You’re user and business value driven, with hands on experience collaboratively scoping, kicking off and delivering campaigns

• You are adept at working in ambiguity and can identify, surface and resolve risks and uncertainty without a pre-defined playbook

• You’re highly organised and proactive and able to use your understanding of marketing teams to problem-solve and optimise systems and processes

• Approachable with advanced skills in facilitation, coaching and mediation, you’ll have a natural talent for working with others and creating the space for strategic and timely decision-making

• You have a growth mindset and actively seek and give feedback as well as ways to share learnings with your peers

• You’re an innovative thinker, with an instinct for spotting opportunities and synergies

Nice to have

• You have experience partnering with technical and product teams to ensure a seamless user experience across all touchpoints

• Experience working as a consultant, or in a fast paced, product scale up environment

• Experience introducing automation or AI into operational workflows to improve efficiency or quality

Additional Information

Health + Mental Wellbeing

• PMI and cash plan healthcare access with Bupa

• Subsidised counselling and coaching with Self Space

• Cycle to Work scheme with options from Evans or the Green Commute Initiative

• Employee Assistance Programme (EAP) for 24/7 confidential support

• Mental Health First Aiders across the business for support and signposting

Work/Life Balance:

• 25 days annual leave with option to carry over up to 5 days

• 1 company-wide day off per quarter

• Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant

• All offices are dog-friendly

• Ability to work abroad for 4 weeks per year in UK tax treaty countries

Family Life:

• 18 weeks of paid parental leave for full-time regular employees

• IVF leave, shared parental leave, and paid emergency parent/carer leave

Learn + Grow:

• Development discussions to support continuous learning and professional growth.

• Upskilling our employees with company wide training workshops, materials and resources

Your Future:

• Life Insurance (financial compensation of 3x your salary)

• Pension matching up to 6% of full base salary with Aviva