Marketing Operations Manager

Who we seek:

Were looking for a Marketing Operations Manager for our Global Business Operations team, reporting to the Sr. Director of Revenue Operations. This position will lead the marketing operations function and systems, consisting of marketing automation, lead management, data operations and flow, enablement, planning support, and productivity support for BigID marketing. This role ensures seamless funnel management, data accuracy, and full-funnel visibility from first touch through closed-won revenue.

The ideal candidate brings deep hands-on experience in B2B SaaS marketing ops, thrives in a fast-moving environment, and balances technical execution with strategic vision. Youre a self-starter wholl architect scalable systems, improve data integrity, and champion automation that accelerates pipeline generation and revenue impact. A successful candidate will also demonstrate exceptional collaboration skills, detail-orientation, be curious, be results-driven, and possess strong organizational, analytical, and project management skills.

What youll do:

• Own the marketing/GTM tech stack, including: HubSpot, LeanData, ZoomInfo/Lusha, Navattic, Chili Piper, Warmly (website chat), GA4/GTM, and more.
• Build and manage dashboards and reporting for business needs from C-Staff to the individual level - focus on actionable information to improve marketing performance and pipeline creation.
• Collaborate closely with Sales Ops, ensuring alignment on funnel stages, opportunity source logic, and attribution models that accurately reflect marketings impact on pipeline and revenue.
• Manage attribution, tracking, and UTM hygiene across campaigns to measure ROI and tie spend to pipeline and revenue.
• Maintain and optimize the global lead lifecycle and routing framework ensuring accurate and efficient lead flow, qualification, and conversion between Marketing, SDR, and Sales.
• Serve as a Salesforce power userbuilding reports, troubleshooting sync issues, and collaborating with the broader GTM Systems team on data architecture.
• Support end-to-end marketing campaign processes from campaign creation and lead association through ROI analysis.
• Support the SDR function; ensure proper alignment between marketing, SDRs, and sales.
• Manage and refine Lead Prioritization model (scoring) using account firmographics, demographics/personas, and engagement/intent.
• Partner cross-functionally with SDR Ops, Sales Ops, and CS Ops on data governance, lifecycle alignment, and reporting consistency across the GTM organization.
• Maintain data hygiene and compliance through enrichment workflows and integration monitoring across HubSpot, Salesforce, and external tools.
• Champion marketing analytics and forecasting, delivering insights that inform quarterly planning, budgeting, and board-level reporting.
• Contribute to enablement and documentation, creating playbooks and process guides for scalable growth.

What youll bring:

• A bias towards action - proactive in improving processes, systems, etc.
• 5+ years of Marketing Operations experience in high-growth B2B SaaS.
• Proven success managing complex GTM tech stacks, integrating Salesforce and HubSpot.
• Advanced understanding of lead lifecycle management, attribution modeling, and data governance.
• Ability to derive insights and make >here.

  Job Candidate Privacy Notice

  Must be able to exercise independent judgment with little or no oversight.

  BigID is an E-Verify Participant.