Marketing Planner - Ad Sales Department, Marketing Partner Business(A&M)
Rakuten
Tokyo, Japan
Full-Time
Competitive
OfficeExecutive
Job Description:
Business Overview
We operate a marketing partner business with the mission of maximizing client sales. We offer a wide range of marketing solutions, including advertising and market research utilizing over 70 Rakuten services and more than 100 million Rakuten IDs. We are a globally expanding organization where sales and product teams work as one.
Our appeal lies in the dynamism of leveraging Japan's largest-scale data and cutting-edge technologies like AI.
The Advertising & Marketing Company provides advertising and marketing services, including digital advertising, research, and influencer business.
Our strength is offering end-to-end marketing solutions-from upstream strategy planning to downstream execution such as ad operations, performance measurement, and data analysis.
Our marketing-related businesses include "Rakuten Marketing/Linkshare,"which provides comprehensive digital marketing solutions; "Rakuten Data Marketing," which leverages Rakuten's big data for marketing; and "Rakuten Insight," which offers market research services.
You will be part of a core Rakuten Group organization, providing an environment for personal growth and career advancement.
Department Overview
The Ad Sales Department is the division that provides Rakuten's "Marketing Solutions" to advertisers.
Specifically, it is the department that solves advertisers' challenges by combining: 1. Rakuten data based on approximately 100 million member IDs, 2. Rakuten media spanning about 70 services, and 3. AI incorporating the latest technology. This department is responsible for solving our advertisers' challenges.
1. Rakuten data, based on roughly 100 million member IDs, has recently focused not only on online data but also on expanding offline data, enabling targeting and measurement services that utilize "offline purchase data." This allows us to provide an elevated "solution" that integrates online and offline channels.
2. Rakuten media, covering about 70 services, offers a wide range of "user communication" methods, including display ads, email ads, sampling ads, and direct mail (DM) ads. This enables a "multi‑faceted approach" to reach the right users effectively.
3. Our AI, powered by cutting‑edge technology, has developed many solutions, with the latest being technology that delivers ads to "future purchasers." This makes it possible to improve performance‑driven advertisers' effectiveness.
Leveraging Rakuten Group's "unique" solutions, this is a "high‑profile department" that addresses advertisers' challenges.
Position:
Why We Hire
Purpose
Expanding advertising business revenue
Reason
Strengthening organizational capabilities to achieve the above goals
We are looking for proactive, self-motivated individuals who can take on the role of next-generation leaders.
Expectations
We seek people who embrace change, can formulate their own questions, and derive solutions.
We welcome those who can go beyond simply selling predefined products-using Rakuten's vast data as a weapon to co-create clients' marketing strategies and lead them to execution.
The appeal
Leveraging Japan's largest purchase and payment data, our first-party data based on "facts" rather than inference is an overwhelming strength unmatched by competitors. Especially in the evolving digital marketing landscape with increasing cookie restrictions, Rakuten's ID infrastructure is setting the industry standard.
In this environment, you can build a career as a marketing planner with a management perspective, not just as an operational agent.
Message
With "Japan's largest data × Rakuten's economic ecosystem" as your weapon, why not join us in shaping the future of the advertising industry?
Let's work together to solve advertisers' challenges through your strategic thinking and execution.
Won't you join us in exploring new horizons in data marketing?"
Attractive
As part of Rakuten Group's overall business, the advertising division has been spun off as an "Ad & Media Company" to become the fourth pillar of growth. The greatest motivation comes from experiencing firsthand the rapid expansion of this venture and contributing to its success.
1. The ability to design "full-funnel marketing" strategies that span the Rakuten ecosystem.
The appeal lies not in simply selling ad space, but in designing cross‑service customer experiences that leverage Rakuten Group's diverse offerings (travel, banking, securities, mobile, etc.). From awareness to purchase, repeat business, and fan cultivation, we build marketing plans that accompany users throughout their entire lifecycle. This allows planners to hone the essential skill of "maximizing customer LTV."
2. A "consulting approach" directly linked to advertisers' business challenges.
Rakuten's advertising business goes beyond mere promotion support; it serves as a transformative partner that reshapes manufacturers' and retailers' core business and sales strategies. The process of analyzing client challenges using Rakuten's vast data troves and proposing solutions is extremely demanding. Simultaneously, it provides an environment where marketing planners can dramatically enhance their market value.
3. The "quality" and "quantity" of Rakuten data serve as key differentiators from competitors.
The company possesses "factual data" such as purchase history, boasts "Japan's largest data volume," and holds not only online but also extensive offline data—all linked via Rakuten ID. This enables accurate post‑campaign measurement and the provision of diverse solutions.
Position Details
Specific Job Responsibilities
This is a "Planner" position where you will accompany sales and advertisers to plan advertising solutions from problem-solving to performance verification, and create proposals.
Stakeholders
- Sales planning and sales teams
- Various product departments
- Various operations departments
- Various data departments
- Corporate planning
- Other Rakuten Group businesses, etc.
Work Environment
Organizational Structure
This position belongs to a department consisting of approximately 30 sales professionals.
The team is largely composed of mid-career hires, with many members thriving despite having no prior advertising industry experience.
For the latest details about the assigned department (group), please confirm with our staff during the interview.
*As of May 2026
Background of Mid-career Employees
Mid-career hires come from diverse industries such as advertising agencies, advertising media, gaming media, education, professional sports, finance, manufacturing, and more.
Career path of mid-career employees who are active
Year 3: Team Leader (leading a team of 2 to 4 members)
Year 5: Group Manager (managing around 10 people and multiple teams)
Other: Flexible placement options based on career plans, including transfers to departments closer to products or services, or applying for open positions in other Rakuten businesses.
Mandatory Qualifications:
Any of the following
- Minimum 3 years of practical experience in planning and project development at an advertising agency or media company
- Minimum 3 years of experience working on marketing strategies as a strategic planner
Ideal Candidate Profile
Someone who is sensitive to trends and proactively collaborates with other departments and companies in their work.
Desired Qualifications:
- Experience or proposals in managing digital advertising (display, video, search)
- Experience in marketing utilizing e-commerce platforms or retail media
- Experience in project management involving multiple stakeholders
- Experience in designing and analyzing quantitative and qualitative research
- Experience in launching new businesses or services
- Experience in creating competitive proposal materials
Other Information:
Additional information on Location
Futakotamagawa Rise Office
2-21-1 Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
English Requirement: Yes
*TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection process.
Rakuten Group, Inc. Homepage Link
- Benefits:https://corp.rakuten.co.jp/careers/benefit/
- Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
- Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/
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