Marketing Sales,Influencer Marketing - MIHA, Inc. (A&M)
Rakuten
Tokyo, Japan
Full-Time
Competitive
OfficeManager
Job Description:
Business Overview
Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.
Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.
Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.
This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.
Department Overview
The MIHA Business Department is a specialized organization that promotes next-generation marketing by multiplying “influencers x on-offline marketing measures” in the Rakuten Group.
In the rapidly changing digital era, we are developing integrated marketing that optimally connects clients and consumers by utilizing Rakuten's approximately 100 million member data, EC, and media resources.
We support a wide range of industries, including fashion, cosmetics, entertainment, food, and regional revitalization, and our strength is that we can implement everything from social media measures to events and mass advertising in a single step.
Individual discretion is great, and from your 20s, you have plenty of opportunities to plan and promote large projects.
In an environment where managers can be appointed depending on their ability, you can feel real growth that moves the market through challenges.
Using Rakuten’s advertising and data base, I will be in charge of integrated marketing proposal sales for Japanese beauty brands, consumer goods, lifestyle areas, and more than 100 services of the Rakuten Group, from supporting Korean cosmetics brands entering Japan.
We will develop our own strategies based on our clients’ business issues, and consistently promote sales responsibility from business negotiations, proposals, orders, execution, and improvement.
Proposed a plan that combines SNS, influencer, video ad, digital ad, and mass ad, and led business growth through deep cultivation of existing customers and creation of new projects. A sales position that directly negotiates with domestic and overseas brands and Rakuten Group businesses, and is responsible for ordering and promoting large projects.
Based in Osaka, I am in charge of proposal sales for companies in the West Japan area (Osaka, China, Shikoku, Kyushu) and Rakuten Ichiba EC operators.
We plan and propose social media marketing measures utilizing YouTube and Instagram to address the sales issues of our clients, and consistently promote them from ordering to execution and improvement.
We are able to increase sales of regional brands through new development and deep cultivation of existing customers.
This is a sales position that directly commits to the growth of the client's business while transmitting the appeal of local companies to the whole country.
Position:
Why We Hire
As the need for the use of social media, video advertising, and influencer marketing increases rapidly throughout the Group, there is a need to strengthen the proposal system that can solve marketing issues across industries and businesses.
We need to evolve into an organization that can handle strategy planning and execution, both in terms of integrated marketing support for clients in various industries and in terms of cross-sectional advertising proposals for Rakuten Group services. We will recruit more people to expand our team in order to promote business growth and brand value improvement from both analytical and proposal aspects, while involving multiple business divisions and internal and external stakeholders.
This is the perfect position for those who are interested in supporting the local economy and small businesses, and want to support the growth of companies through their sales capabilities.
Attractions of the Role
In this position, you can challenge a very wide range of marketing themes, from supporting Korean cosmetics brands to entering Japan, to Japanese beauty brands, consumer goods, lifestyle areas, and Rakuten Group services.
The main attraction is that you can take charge of upstream design and execution directly linked to trend creation and business growth, while multiplying SNS, influencer, video advertisement, mass advertisement, and data utilization.
While being involved in large-scale projects unique to the Rakuten Group, you can gain global experience through collaboration with overseas brands and business trips to Korea. For those who want to create new value and flow using marketing as a weapon, this position is a great opportunity for growth.
A position where you can solve business problems of local companies while directly engaging with the management class.
The size of the discretion that can be carried out by himself proposal and execution is attractive.
You can contribute to regional revitalization through SNS and influencers, and even young people have the opportunity to become leaders according to their achievements.
Position Details
We will provide integrated marketing proposals for external clients and Rakuten Group businesses using SNS, influencer, video advertising, and mass advertising.
Designs the best plan according to business issues and brand strategies, and is in charge of everything from planning to execution, operation, effect analysis, and improvement proposals.
We will promote the entire project from casting, production direction, advertising distribution, and reporting, in cooperation with domestic and overseas brand representatives, and group advertising, brand, and business managers.
It is a role to lead both brand value improvement and business growth while involving various stakeholders.
Proposed SNS and influencer measures for companies and Rakuten Ichiba stores in the West Japan area. We plan promotions using YouTube and Instagram, operate campaigns, and conduct effect analysis.
We will support the growth of our clients in cooperation with the Rakuten Market Division and the production team.
Work Environment
Organization structure
Number of Employees: (L2: 15)
Age Range: Early 20s to early 30s
New Graduate to Mid-Career Hire Ratio: 50/50
Mid-career backgrounds include
Members with diverse backgrounds are active here, including those from advertising agencies, telecommunications companies, the human resources industry, and web media sales. They leverage the proposal and negotiation skills cultivated in their previous roles to challenge themselves in new marketing areas centered on SNS and influencers. It's an environment where even those new to the industry are valued for their flexible thinking and proactive approach.
Career Path Examples of Successful Mid-Career Hires
Many employees who joined mid-career achieved results as sales representatives proposing SNS strategies and were promoted to team leader or manager within 2 to 3 years of joining. They lead new client acquisition and large-scale campaigns, contributing to both business growth and team development. It's an environment where management responsibilities are entrusted early based on performance.
Mandatory Qualifications:
Desired Qualifications:
Others Information:
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo
*Girls Award's office (Gaienmae) can also be used on a voluntary basis.
Additional information on Secondment
Joined Rakuten Group Inc. and then transferred to MIHA Inc.
*All work rules and evaluations are the same as those of Rakuten Group Inc.
Additional information on English Qualification
English Requirement: Yes
*TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection process.
#business #consultingsales #PR #marketing #adandmedia #RakutenIchiba
Languages:
English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)