Marketing - Senior Marketing Manager - Hsinchu

Key Responsibilities

• Partner with leading-edge logic customers to translate technology roadmaps, process integration strategies, and node requirements into aligned product and market strategies

• Distill customer roadmaps into patterning strategy frameworks, including development of layer stack scenarios to support long-term corporate planning processes

• Analyze market trends and develop customer capacity scenarios to forecast demand for ASML’s lithography solutions

• Develop and own Cost of Ownership (CoO) and value models, clearly articulating product differentiation and customer value propositions

• Act as a key integrator across business lines, account teams, and strategy functions to ensure consistent alignment on roadmap and go-to-market priorities

• Build and leverage a strong external network across customers, ecosystem partners, and industry experts to continuously enhance market intelligence and strategic influence

Experience

• 5–10+ years in the semiconductor industry, preferably within a leading advanced logic foundry environment

• Strong hands-on background in process integration, device/process engineering, or patterning/lithography domains

Technical & Business Acumen

• Deep understanding of advanced node scaling, process flows, and cost-performance trade-offs

• Proven ability to translate complex technology insights into strategic and commercial implications

• Strong analytical capabilities in capacity modeling, market sizing, and value (CoO/ROI) analysis

Ecosystem & Influence

• Established network within the semiconductor ecosystem (customers, peer companies, research bodies, analysts)

• Demonstrated ability to influence across technical, commercial, and executive stakeholders, driving alignment and decision-making

Personal Attributes

• Highly analytical and structured, with a strong target="_blank">frequently asked questions.