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Job Description
Job Description Summary
The Marketing Specialist (BD Biosciences) contributes to accelerating business growth by shaping and implementing integrated marketing strategies. This position is accountable for converting strategic priorities into impactful market initiatives, supporting revenue performance, and strengthening scientific engagement with external stakeholders. The role partners closely with Commercial, Regional (AP), and Global teams to enhance market presence and drive sustainable demand generation.
Job Description
Role Summary
The Marketing Specialist (BD Biosciences) is responsible for developing and delivering comprehensive marketing initiatives that support business expansion and customer adoption. This role requires strong financial awareness, structured planning capabilities, and the ability to execute multi-channel campaigns while collaborating with cross-functional and global teams.
Key Responsibilities
Business Planning & Financial Management
- Oversee weekly and monthly revenue outlook tracking, ensuring accuracy and timely updates aligned with business targets
- Support demand visibility by coordinating forecast with Sales and relevant stakeholders
- Contribute to performance monitoring and provide insights to improve forecast predictability
Marketing Strategy & Annual Planning- Participate in the Annual Operating Plan (AOP) process by contributing to marketing strategy formulation
- Translate commercial objectives into structured marketing priorities and tactics
- Continuously refine strategies based on market dynamics, customer insights, and competitive landscape
Integrated Marketing Programs Execution- Develop and implement marketing initiatives leveraging a diverse mix of channels (symposium, congress etc)
- Drive end-to-end campaign execution to enhance pipeline creation and customer engagement
- Ensure consistency of messaging and alignment with overall value proposition
Digital Marketing & KPI Delivery- Design and execute digital campaigns (e.g., webinars, email campaigns, online promotions) to generate leads and nurture opportunities
- Monitor campaign performance and optimize programs to improve ROI
- Utilize rel="noopener noreferrer">https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
KOR South Korea - Seoul HQ
Additional Locations
Work Shift
