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Job Posting Location
Bangkok
Job Summary
Develop sports product marketing strategy:
Basketball (NBA), golf (LPGA, PGA), tennis (ATP), American football (NFL) goes to market plan and implement marketing strategies and campaigns to drive subscribers' revenue and viewer.
Job Description
- Develop sports product marketing strategy: , basketball (NBA), golf (LPGA, PGA), tennis (ATP), American football (NFL) go to market plan and implement marketing strategies and campaigns to drive subscribers' revenue and viewer.
- Monitor sales performance, prepare reports, and analyze data to ensure targets are met and optimize future marketing initiatives.
- Define the target audience and key messages to effectively reach and engage the target audience.
- Manage all marketing materials including match day, big matches, fixtures, results as well as develop interesting and viral topics.
- Design the customer journey, manage end-to-end implementation, and ensure successful deployment.
- Manage the budget effectively to ensure marketing initiatives are executed within allocated resources.
Key Qualifications:
- A degree in Marketing, Business Administration, Sports Management, or a related field.
- Proven experience in marketing, especially within the sports industry.
- Deep understanding of the football and sports audience, culture, fan behavior.
- Creative, strategic thinker with a passion for football, basketball, golf, tennis, volleyball to create engaging marketing
- campaigns or promotions.
- Knowledge of the clubs, players, and commercial of the football league, NBA, NFL, Golf, ATP, volleyball
- Strong written and verbal communication skills for dealing with cross-functional teams.
- Proactive, self-motivated, and eager to learn.
- Excellent organizational and time management skills.
- Excellent command of English, both written and spoken.
Recruiter
Alisa Promchotchai (อลิสา พรหมโชติชัย)
