NA Product Manager – Loyalty & Customer Experience
Location: Any Circle K NA Business Unit (Preference: Charlotte, NC)
Overview
Be a key part of Circle K’s journey as we evolve and scale our global loyalty ecosystem and deliver meaningful, personalized customer experiences at every interaction.
We are building a modern loyalty platform that connects customer data, digital experiences, CRM, and in-store moments to create seamless, value-driven engagement. This role is critical in shaping how we move from transactional interactions to long-term customer relationships that drive sustained growth.
As a Product Manager, you will be accountable for delivering measurable value—improving customer engagement, increasing visit frequency, and driving incremental revenue—through thoughtfully designed loyalty experiences and capabilities.
What You’ll Do
As a Product Manager within the Loyalty & Customer Experience team, you will be responsible not just for delivery, but for outcomes and impact.
Own Value Delivery (Outcomes Over Output)
- Own clearly defined customer and business outcomes (e.g., new loyalty members, increased visit frequency, improved engagement, higher redemption, incremental revenue).
- Define success metrics upfront and ensure every initiative has a measurable impact tied to customer behavior and business value.
- Continuously evaluate performance of your product area and adjust priorities based on data, insights, and results.
- Proactively identify opportunities to unlock additional value through optimization, experimentation, and iteration.
Product Strategy & Prioritization
- Contribute to the loyalty product vision by identifying high-impact opportunities that drive customer and business value.
- Prioritize work based on expected value (customer impact, business potential, strategic alignment), not just stakeholder demand.
- Translate customer problems and business goals into clearly defined product initiatives with measurable outcomes.
- Support test-and-learn approaches, validating value early through pilots and iterative releases.
End-to-End Experience Product Ownership
- Own the lifecycle for your product area—from discovery through delivery and post-launch optimization—with a strong focus on outcomes.
- Deliver experience capabilities across mobile, web, CRM, and in-store experiences that improve how customers earn, redeem, and engage.
- Ensure solutions are scalable, intuitive, and aligned to delivering sustained value over time—not one-off features.
Cross-Functional Leadership & Alignment
- Partner with Loyalty, CRM, Merchandising, Technology, Data, and Retail Systems to align on shared value outcomes.
- Influence stakeholders by grounding decisions in data, customer insights, and expected ROI.
- Lead alignment across teams to ensure end-to-end experiences deliver cohesive and measurable impact.
- Drive clarity and focus during PI planning, ensuring prioritization reflects highest-value work.
Customer & Experience Excellence
- Champion the customer by ensuring loyalty experiences are relevant, personalized, and easy to understand.
- Form strong partnership with UX and research teams to continuously improve conversion, engagement, and overall experience quality.
- Leverage customer data and personalization to deliver the right value at the right moment.
What You Bring
Required Qualifications
- 3–5 years of experience as a Product Manager owning digital products end-to-end.
- Proven track record of delivering measurable customer and business outcomes, not just features.
- Experience with customer-facing platforms (mobile, web, CRM, or loyalty programs).
- Strong understanding of KPIs tied to engagement, retention, and customer lifetime value.
- Experience working in Agile environments.
- Ability to prioritize based on value, balancing short-term wins with long-term impact.
- Strong stakeholder management and ability to influence without authority.
- Technical fluency with digital platforms, integrations, and data ecosystems.
Preferred Qualifications
- Experience with loyalty, rewards, personalization, or CRM platforms.
- Familiarity with customer data platforms (CDPs), segmentation, and lifecycle marketing.
- Experience in retail, e-commerce, or omnichannel environments.
- Understanding of data privacy, consent, and governance.
Who You Are
You will succeed in this role if you:
