The Offer Marketing Manager MEA is responsible for developing, adapting, and activating a compelling offer portfolio for the Middle East & Africa region for LK Brand.
The role bridges global offer strategy and local market needs, ensuring offers are customer - centric, competitive, value - based, and effectively commercialized to drive revenue growth, cross - selling, and market share.
Key Responsibilities
- Offer Strategy & Portfolio Management:
- Own the MEA offer portfolio for LK, ensuring alignment with global strategy and regional growth priorities.
- Define offer positioning, as Medium Offer pricing logic, bundling, and opportunities for cross selling.
- Identify white spaces and gaps in the offer portfolio based on market, customer, and competitor insights.
- Market & Customer Insights:
- Conduct continuous market intelligence on customer needs, industry trends, competitor offers, and regulatory requirements across MEA.
- Work closely with Sales, Business Development, and Offer Marketing teams based out of India.
- Use insights to shape business cases for new offers or enhancements.
- Commercial Enablement & Sales Activation:
- Develop sales-ready value propositions, including:
- Offer narratives
- Customer value cases
- Use cases and reference stories
- Equip Sales with tools and materials (pitch decks, playbooks, calculators, FAQs).
- Support cross-selling and solution selling by creating bundled offers and integrated propositions.
- Partner with Sales Excellence to ensure adoption in the field.
- Go - to - Market & Launch Management
- Lead MEA go - to - market plans for new and existing offers.
- Lead MEA to launch Solar & Agri offer
- Coordinate offer launches end - to - end: messaging, segmentation, channels, sales readiness, and timing.
- Track performance post - launch and continuously optimize based on results.
- Stakeholder & Matrix Collaboration
Act as the MEA interface between:
- LK Product Marketing Team
- LK R &D / Operations
- Regional Sales
- MEA Strategy & IO Strategy Teams
- Performance Tracking & Continuous Improvement
- Define and monitor offer KPIs (adoption, pipeline contribution, revenue, margin).
- Run regular reviews to refine offers, pricing, and messaging.
- Share best practices and success stories across the region.
Qualifications & Experience
- Bachelor's degree in Engineering, or related field.
- MBA in Marketing, Business, or any related field.
- 10 to 15 years experience in:
- Offer marketing / product marketing / commercial strategy
- B2B environment, ideally in [Medium Offer / Value Brand]
- Proven experience in regional or multi-country role, preferably MEA
- Strong understanding of LVP, FD offers
Key competencies
- Strong customer and market orientation
- Strategic thinking with hands - on execution capability
- Excellent communication and storytelling skills
- Commercial acumen and pricing understanding
- Stakeholder management & influence
- Analytical mindset with data - driven decision making
- Cultural awareness and adaptability across MEA
Let us learn about you! Apply today.
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