Omnichannel marketing manager
GSK
Durham, North Carolina
Full-Time
Competitive
OfficeManager
ViiV Healthcare is a global specialty Human Immunodeficiency Virus (HIV) company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education for the prevention and treatmentforHIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, caresolutionsand communities, that really count. We go beyond the boundaries of medicine by takinga holistic approachto HIV through developing and supporting sustainable community programs and improving access to care.
While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
This role will be based out of Durham, NC & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, andcutting edgeRTP area!
The HCP Omnichannel Marketing Manager,Cabenuva,is responsible forleading the development and execution of digital channel marketing activitiesin the USthat drive meaningful engagement with healthcare professionals. The ideal candidate brings a performance-oriented mindset, strong digital craft, and the analytical rigor to translate data into optimized customer journeys and campaign decisions.
This role willprovideYOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Lead content creation and execution across core HCP digital channels including brand website, email, social media, programmatic display, standard display, and SEM/SEO
Partner with brand and cross-functional teams to align digital channel execution to the broader omnichannel strategy and HCP customer journey
Manage agency partners in the development of creative assets and execution of digital tactical plans
Manage materials through the Promotional Review Team (PRT) / Copy Approval process, ensuring compliant andtimelyreview of all digital assets
Foster collaborative relationships across brand, medical, regulatory, insights and analytics, and other cross-functional stakeholders
Identifyopportunities to test, learn, and iterate across digital channels to continuously improve performance and HCP experience
Apply a performance-focused approach to campaign management — establishing key performance indicators, monitoring channel metrics, and dedicating approximately 25–30% of time to omnichannel performance data (including marketing mix modeling and media agency data) to derive insights and drive >Why You?
Basic Qualifications
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
Bachelor’s degree
4+ years of experience in digital marketing, with hands-on experience executing campaigns across two or more of the following channels: website, email, paid social, programmatic/display, or SEM/SEO
Experience working with and managing external agencyand mediapartners
Experience managing materials through a formal review and approval process (pharmaceutical PRT/MLR or equivalent regulated industry review)
Preferred Qualifications
If you have the following characteristics, it would be a plus:
Prior pharmaceutical or healthcare industry marketing experience
Experience in HIV, infectious disease, or specialty care therapeutic areas
Depth of experience in social media strategy and execution, including paid and organic social for professional audiences
Familiarity with HCP audience targeting and digital media planning
Experience working in a matrix team environment across brand, medical, legal, and regulatory functions
Strong project management skills withdemonstratedability to manage multiple priorities and meet deadlines
Experience working with media agency-reported performance data
MBA or advanced degree in a related field
#LI-ViiV
#LI-GSK
Please visit GSK US Benefits Summaryto learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
Why Us?
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.
Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - usrecruitment.adjustments@gsk.com
ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Important notice to Employment businesses/ Agencies
ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/