Who We Are:

We are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine whats possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.

Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your services strategy and the levers to pull to drive performance

Responsibilities:

Full ownership and execution of performance marketing via paid social & paid media native platforms
Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
Lead execution of optimizations with regards to performance improvements relative to goals
Manage all client budgets and/or advise on budget changes based on your expertise
Effectively own strategic communication internally for client teams
Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
Weekly client progress recaps, outlining performance insights and future recommendations
Excellent marketing and business strategy acumen
Complete understanding of the marketing funnel and how to execute via paid social and paid media
Full understanding of the eCommerce model and lead gen strategies
Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
Ownership of performance reporting and strategy communication
Execute performance reporting A-Z with excellent presentation creation capabilities
Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

2-3 years of digital marketing experience. 1-2 years in agency setting
Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid medias place in the funnel

Other skills required:

Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated individual with a strong desire to succeed
Excellent interpersonal skills
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs):

$9.5k team-member EBITDA
Maintain below 10% Client Churn Rate
5-7 Accounts

Most Important Things (MITs):

Excellence in channel production and account performance
Cross-channel collaboration
Internal communication

Power Digitals people and culture are at the core of our success, which is why diversity in our teams backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of ones identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Paid Advertising Strategist

Power Digital Marketing

Job Description