North American Paid Media Buyer
Who We Are
At Circle K, our mission is simple: we want to make journeys easier and more enjoyable for our customers. We make everyday moments brighter by delivering thoughtful lifts along the way. We make journeys easier by offering fast and friendly service. We get the on-the-go lifestyle - that’s why we take extra steps to brighten peoples’ days and make quick stops easier. We are part of communities across North America, Europe, Asia, and the Middle East, helping us grow into one of the world’s leading convenience and fuel retail businesses. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there.
Join Our Team!
The North American Paid Media Buyer is a part of The Global Digital and Loyalty team directly reporting into the Retail Media Manager.
This pivotal role is responsible for driving the success of Retail Media Network (RMN) campaigns by managing the end-to-end lifecycle, from strategic concepting through activation and performance reporting. This role will play a key part in shaping campaign narratives, ensuring measurable outcomes, and delivering exceptional value to both advertising partners and customers.
As part of our team, you will:
- Take part in the evolution of a quickly growing, exciting arm of the Circle K business
- Get a chance to influence and develop on the strategic digital transformation within Circle K retail media network (RMN)
- Work on challenges across the whole footprint of Circle K stores within the US and Canada.
What You Will Do
Here are just a few ways that you’ll help make journeys better:
Responsible for daily management, implementation, optimization, and reporting on programmatic efforts across entire book of business for Circle K media efforts. Partner with the Marketing Manager and other members of the media team to develop dynamic activation plans; work cross-functionally to bring activation plans to market; lead vendor vetting and intake process to continually develop media tools to expand paid media opportunities.
Skills
- Experience Required: 1-2 years of media buying experience
- Education Desired: Bachelor’s degree in advertising, Marketing, Communications, or related field of study
- Agency or retail media experience preferred
- Multi-channel knowledge and execution
- Strong presentation and communication skills
- Ability to work in a fast-paced environment
- A fast learner who has creative thinking and a “go-getter” attitude
- Able to proactively troubleshoot and bring solutions to problems for quick resolutions
Job Responsibilities
- Monitor and track media performance metrics, analyze campaign results, and provide actionable insights and recommendations for optimizations
- Skillfully manage multi-million-dollar advertising budgets across various programmatic partners and ad buying platforms
- Collaborate with creative teams to develop campaign creatives to be used across programmatic channels and tactics
- Own relationships with media partners and vendors to stay informed about new opportunities and negotiate favorable media buying terms
- Develop optimal ad operation processes; partner with cross-functional teams in implementation, and accuracy in developed processes
- Partner with Retail Media Manager in media planning efforts to recommend best practices and developing optimal media mix for programmatic channels
- Maintain up-to-date knowledge of the evolving programmatic industry; lead training sessions to share best practices and new technology advancements with larger organization
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Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
Click below to review information about our company's use of the federal E-Verify program to check work eligibility:
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