Paid Media Expert

Job Description:

At ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line.

This is a unique opportunity to drive Italy’s digital sales growth and be part of the Growth & Digital Sales Team.

Responsibilities

As a Paid Media Expert, you are responsible for driving customer growth and commercial impact for Business Banking Italy through best-in-class paid media. You own the end-to-end performance strategy, from demand creation to conversion, across all paid channels. You combine strategic thinking, hands-on execution, and strong governance to scale acquisition efficiently in a competitive and evolving market. You collaborate closely with teams across data & analytics, UX, branding, CRO and the media agency to ensure paid media is fully integrated into the broader customer journey.

• Own full-funnel paid media strategy & commercial impact

Define and scale the paid channel mix across search, social and programmatic, driving revenue growth and steering investments toward the highest business impact.

• Drive execution excellence across the full campaign lifecycle

Ensure best-in-class setup, tracking, optimization and continuous performance improvement across audiences, creatives and bidding strategies.

• Lead and challenge agency performance with clear governance

Own the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline.

• Build a data-driven and AI-enabled performance engine

Translate data into action, implement AI-driven workflows and automation, and optimize the balance between smart automation and manual control.

• Drive experimentation, innovation & new channel growth

Lead structured testing and scale new and emerging channels, ensuring continuous innovation based on incremental value and future growth opportunities.

Requirements

• 2-5 years in paid media / performance marketing. Experience at a media agency is highly favored.
• Deep and hands-on experience with Paid channels such as; Google Ads, Social platforms, Display, Programmatic and Partnerships
• Strong analytical mindset with the ability to translate data into clear actions and improvements
• Affinity with automation and AI-driven optimization in marketing
• Up to date about the latest trends in media
• Entrepreneurial, pragmatic and decisive
• Comfortable operating in a corporate environment, while moving at startup speed
• A challenger mindset — you aim high, iterate fast, and remove blockers

Important to have:

• Bachelor’s or master’s degree in (digital) marketing or related fields
• Fluently in both English and Italian

Contract offer:

Working conditions: Permanent employment contract

Working hours: Full time (37 hours per week)

Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)

Location: Milan

Annual base salary starting from: Euro 44.000

Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)

Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.

The benefits of joining ING

In addition to being a part of a great team, working in a fun and innovative environment, we offer:

• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environnent and Talent Program
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can’t forget free water & coffee at the office!

About ING

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.

Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.

Job Application Safety Reminder ⚠️

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

· Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.

· Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com

· No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.

If you suspect suspicious activity, report it immediately. Your safety matters to us.