Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.
Your Opportunity, Your Team
- Reporting to the Senior Paid Media Strategist, the Paid Media Strategist is responsible for supporting the paid and organic media strategy for QVC and HSN brands on TikTok, with a focus on driving revenue and customer growth across TikTok Shop and TikTok LIVE. This role will partner closely with our creative, merchandising, live production, and marketing operations teams to optimize campaigns, test new ideas, and identify opportunities to grow acquisition, traffic, and revenue on TikTok. You'll also collaborate with our media agency, platform partners, and other third-party vendors to plan and execute paid media campaigns and content strategies. This is an exciting opportunity for an experienced digital marketer to shape a fast-growing channel on TikTok Shop and TikTok LIVE while operating at the intersection of content, commerce, and community. You'll join a collaborative team that values curiosity, experimentation, and innovation — and you'll have the opportunity to work on high-impact initiatives that will directly influence customer growth and business outcomes.
Where You'll Work
- This role is hybrid and will require you to be onsite at our Studio Park headquarters in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Location assistance is not available for this role.
What You'll Do
- Support the paid media strategy and execution of our TikTok Shop and TikTok LIVE initiatives, optimizing campaigns through href="mailto:workwithus@qvcgrp.com">workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
