takealot.com, a leading South African online retailer, is looking for a highly talented Performance Campaign Manager to join our Retail Media team in Cape Town.
We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people to join us. We offer market-related benefits, a great work environment and a promise that you wont get bored, as long as you are prepared for a challenge and want to build something great.
This role will focus on maximizing the effectiveness of advertising campaigns to drive growth and amplify the brands presence across Takealot. The role is to plan, manage, and execute performance marketing campaigns to maximise investment yield.
Your responsibilities will include:
- Campaign Strategy & Execution: Ensure effective campaign development/ planning, campaign launch, and optimization of programmatic campaigns, against set targets. (Clear focus on incremental sales, customer acquisition and increased brand visibility to improve advertising performance.)
- Manage the full campaign life cycle from the targeting strategy development, to campaign completion and reporting. (Own the end-to-end process)
- Data-Driven Optimization: Use analytics to deliver daily monitoring of campaign performance and continuously optimize for key metrics, including reach, ROAS, and conversion rates.
- Implement data-backed strategies to enhance campaign performance.
- Budget Management: Oversee budgets for programmatic (DSP) campaigns, ensuring alignment with broader business goals and maintaining cost efficiency for clients.
- Audience Segmentation: Leverage TALs audience data and custom segments to precisely target and engage with relevant audiences across the funnel
- Monitor on-schedule delivery of campaigns to target, against a full allocated budget.
- Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies
- Performance Reporting: Present reports on campaign performance, translating complex data into clear meaningful,and actionable insights and recommendations for stakeholders.
- Cross-Functional Collaboration: Work closely with their broader TAL teams to ensure alignment and leverage opportunities for growth
- Marketplace Insights: Stay informed about trends in Retail Media Advertising, with a particular focus on DSP innovations. Identify opportunities to enhance our ad strategy based on market and competitor analysis.
- Collaborate with internal and external teams
Attributes:
- Smart, hard-working, with demonstrable integrity. A passion for online | Digital marketing is essential. Bias towards action and solution-oriented
- A self-starter and fast learner with an active thirst for knowledge
- Willing to take direction and able to work independently, demonstrating initiative
- Highly organised with meticulous attention to detail
- Ability multitask and to meet tight deadlines
- Comfortable working under pressure in a fast-paced environment
- Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly
- A strong working knowledge of Excel / Google Sheets and Microsoft Office
- Proficient in numeracy and analytical, recommendation for reporting and iterative improvements in objectives achieving efficiencies and efficacy for campaigns
Qualifications and Experience:
- Diploma in or advanced certificate in Media, Marketing or Digital advertising
- At least 3+ years of experience in digital campaign management experience with eCommerce performance optimisation outcomes.
- Plan, build and optimising programmatic campaigns to launch campaigns on time, reach campaign targets, spend full budgets, and provide insightful reporting insights.
- Expertise in ROI/ROS/CPC/Bidding, Google Ads as well as other adtech-related, and auction-based platforms working to hard commercial outcomes.
- Preferred experience in Amazon DSP, or any other relevant DSP, and incl. Google Ads
- Client-facing experience with excellent written and verbal communication, with the ability to present insights and strategies clearly
- Understanding of CPC, ROI, CPM, ROAS metrics
- Previous programmatic media buying experience working to sales outcomes.(eCommerce)
We seek to Employ an Extraordinary Mind who:
- is respectful but forthright
- is an expert at doing, who can not only design but also execute
- is analytical, able to use data to make decisions
- is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
- is passionate about the potential of e-commerce and delivering a world-class customer experience
- is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
- is business SMART. Able to think about problems from a business perspective using technical and product input;
- is curious and challenge the status quo
- is innovative and enjoys iteration
- is collaborative
- will be at the cutting edge of developing new concepts for takealot.com
- thinks like an owner of the business
- is SMART, has INTEGRITY and is HARD WORKING
If you meet the above you are an Extraordinary Mind, so come and join us!
Takealot is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference
