Performance Marketing Manager - Partnerships

The Role

We are seeking a proactive, dynamic, and strategic Performance Marketing Manager, Partnerships to join our marketing team! This role is responsible for driving the growth and success of partnerships at Addepar through >Addepar takes a market-based approach to pay. A successful candidates starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions.

The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York. The current range for this role is $94,000 - $148,000 (base salary) + bonus + equity + benefits.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.

What Youll Do

• Drive Partnership Growth & Ownership: Take full ownership of the partner marketing motion from early stages, building and executing initiatives that drive awareness, adoption, and engagement across all verticals and geographies.
• Lead Multi-Channel Campaigns: Deliver comprehensive marketing strategies across channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth.
• Develop Co-Marketing Portfolios: Design and execute a high-impact portfolio of co-marketing activations and joint marketing activities with leading brands.
• Cross-Functional Collaboration: Partner closely with internal Performance Marketing Managers to identify and develop opportunities for co-marketing activations, while coordinating with business development and sales to align priorities across teams.
• Manage Partner Relationships: Cultivate and maintain strong, executive-level relationships with key partners and stakeholders, managing expectations to balance nurturing relationships with hitting business goals.
• Own the Onboarding Experience: Fully own the marketing portion of the partnership onboarding process, designing and implementing an efficient, scalable journey ensuring seamless integration and long-term success.
• Serve as Partner Integration SME: Develop a deep understanding of and stay up to date on partner integration updates, serving as the team's Subject Matter Expert (SME) on integration capabilities and how they can be leveraged across campaigns.
• Optimize Campaigns: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement.

Who You Are

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• 8+ years of experience in B2B marketing, preferably in the financial technology or software industry.
• Proven experience leading and driving partnership marketing programs.
• Strong project management skills specifically managing multiple initiatives simultaneously.
• Excellent communication skills and the ability to build interpersonal connections with partners and internal collaborators.
• Creative problem solver with a strategic perspective and a >ta-operations@addepar.com.