Performance Marketing Strategy Manager II

About the Role

We are seeking a senior-level performance marketer to drive global paid marketing strategy across one of our key business verticals (Mobility or Delivery). In this high-impact role, you will serve as the bridge between global channel teams and regional growth teams, translating local business needs into clear paid marketing strategies.

This role is focused on localizing and guiding paid marketing strategy rather than day-to-day campaign operations. You will collaborate with global channel leads, marketing science, and regional stakeholders, engaging in senior-level discussions to align on priorities and focus on the highest-impact opportunities in a fast-paced environment.

What You'll Do

- Strategic Planning: Own the paid media strategy across channels (SEM, Social, Display, & Affiliate), ensuring alignment between global marketing objectives and local business realities.
- Stakeholder Management: Advise business stakeholders on how paid marketing can accelerate adoption, solve strategic problems, or support core product launches.
- Cross-Functional Collaboration: Work closely with Channel teams to turn regional initiatives into globally scaled solutions and ensure flawless execution of media plans.
- Performance Analysis: Proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment.
- Thought Leadership: Act as a key voice in global forums representing paid marketing strategy, driving alignment and influencing strategic direction across teams

Basic Qualifications

7+ years in Performance Marketing, Growth Marketing, or Marketing Strategy, with a proven track record of building multi-channel strategies.

Bachelor's degree in Marketing, Business, Economics, or equivalent practical experience.

Preferred Qualifications

Ability to structure and synthesize complex data into actionable strategies that support executive decision-making.

Strong understanding of ROAS-driven marketing, attribution, incrementality, and financial tradeoffs in growth strategy.

Comfort operating as a senior individual contributor with the ability to lead and influence cross-functional teams in a large, matrixed organization.

Experience managing or advising on large media budgets across international markets (e.g., EMEA, APAC, or North Asia) and an understanding of local media landscapes.

Exceptional communication skills with the ability to create high-impact narratives for both technical and non-technical stakeholders.

Experience with enterprise-level AdTech (MMPs, lift testing, automation platforms) and modern growth measurement frameworks.

For San Francisco, CA-based roles: The base salary range for this role is USD$169,000 per year - USD$188,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.