About us
Dyson is a global technology company. We solve problems others choose to ignore with pioneering technology that works better.
Selling directly to our owners is central to how we grow—giving us full control of the experience, from first interaction to long-term ownership. Within this, the E‑Commerce team is focused on accelerating growth by continually raising the bar for digital performance and customer experience.
About the role
- As our Performance Media Manager, you will define and deliver data‑driven media strategies that drive growth across Southern Europe.
- Shape and execute full‑funnel digital media strategies across SEM, programmatic display, paid social, online video (OLV) and streaming platforms (OTT), ensuring alignment to commercial objectives.
- Own the affiliate channel end-to-end—setting strategy, managing agency partners and unlocking incremental revenue through continuous optimisation.
- Partner closely with media agencies to ensure best-in-class tracking, reporting, forecasting and performance optimisation.
- Provide strategic direction on media planning and budget allocation, working with local markets to deliver integrated, high-impact campaigns.
- Build strong relationships with global media partners, leading test-and-learn initiatives to continuously improve performance.
- Collaborate across markets to identify growth opportunities, resolve performance challenges and share best practice.
- Drive customer acquisition and retention on Dyson.com, optimising traffic quality while maintaining efficient CPA and ROAS.
- Manage significant media budgets with a focus on performance, engagement and revenue growth.
- Lead performance analysis and reporting, providing clear insights to inform quarterly reviews and future planning.
- Stay ahead of digital trends, ensuring Dyson maintains a leading position through innovation and continuous improvement.
About you
- Proven experience in digital media planning, buying and optimisation within fast-paced, performance-led environments, ideally from an agency background.
- Strong expertise across key media channels including SEM, programmatic, paid social and video.
- Deep experience in affiliate marketing, with a track record of driving growth through partner strategy and optimisation.
- Highly analytical, with the ability to interpret complex data and translate it into clear, actionable insights.
- Hands-on experience with key platforms such as DV360, SA360, Google Ads, Meta Ads Manager and TikTok Ads Manager.
- Strong knowledge of analytics tools including Google Analytics (GA4), Looker Studio and Adobe Analytics.
- Confident in data storytelling—able to present insights, strategies and performance in a clear and compelling way.
- Commercially minded, with a strong understanding of performance marketing levers and business impact.
- Experience working in international, matrix organisations with multiple stakeholders.
- Strong stakeholder management, with the ability to influence across global, regional and local teams.
- Advanced Excel skills and strong proficiency in Microsoft Office.
- Fluent English (minimum B2); additional language skills are an advantage.
Reward
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy
Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
