Pfizer Brand Marketing Director

PfizerForAll is Pfizer’s consumer-facing digital platform, delivering exceptional experiences that make it easier for patients to understand, access and manage Pfizer medicines and health resources all in one place. The Brand Marketing & Standards team is responsible for stewarding campaigns and communications across therapeutic areas for this important consumer resource.

The Pfizer Brand Marketing Director will play a pivotal role in driving go-to-market strategies and promotional plans for key therapeutic areas for PfizerForAll. This role ensures that Pfizer branded experiences, campaigns and capabilities are delivered with speed, quality and compliance – connecting patients to the Pfizer and partner resources they need with ease, delivering against key KPIs and business goals set by product teams and growing overall Pfizer brand equity and trust.

This is a highly cross-functional, hands-on role where you will be leading key TA go-to-market plans that bridge marketing, digital products, innovation and operations - executing on commercial priorities by delivering a clear consumer experience across paid, owned, earned and shared channels.

We are seeking an innovative, inspiring and customer focused colleague who has stewarded leading consumer brands, launched compelling creative and stories, and delivered on the results that matter.

KEY RESPONSIBILITIES
Business Delivery & Partnership

• Serve as integrated CMO lead for Pfizer branded experiences. Conduct intake from product marketers on their business challenge/objectives, budget, audience prioritization and insights for new integrated therapeutic area experience.
• Be accountable to the business for achieving aligned campaign KPIs, executing to budget and delivering ongoing updates on performance against KPIs at critical milestones in campaigns
• Serve as the central leader and point of contact in achieving KPIs by organizing and driving an integrated delivery team, continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices

Campaign, Platform & Roadmap

• In partnership with Media team, ensure ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles
• Define and execute the integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas
• Take ownership of the creative brief and managing the agency partnership to deliver against the integrated go-to-market plan
• Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem, including top 5% of ads within the System1 database, statistically significant increase over baseline for high value actions and 30% more efficient impact of media

Operational Excellence & Cross Functional Integration

• Provide financial stewardship and budget management on behalf of Business Units, ensuring resources are allocated effectively to maximize ROI.
• Partner with TA leadership and business units to identify growth opportunities, refine positioning, and influence investment decisions for PfizerForAll properties
• Serve as center spoke for execution by managing cross-functional delivery teams and agency partners, including RC, ensuring excellence in creative, production, and operational delivery
• Advance key marketing capabilities, including omnichannel strategy, performance marketing, customer experience design, and >Relocation assistance may be available based on business needs and/or eligibility.

  Candidates must be authorized to be employed in the U.S. by any employer.

  U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

  Sunshine Act

  Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

  EEO & Employment Eligibility

  Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

  Pfizer endeavors to makewww.pfizer.com/careersaccessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please emaildisabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.

  To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

  Marketing and Market Research