Portfolio Manager, Global Upstream Marketing - Trauma
Stryker
Mahwah, New Jersey
Full-Time
$107,200
HybridManager
The Portfolio Manager, Trauma, serves as the end-to-end owner of strategic product initiatives, driving projects from concept through commercialization. This individual is responsible for independently setting direction using established marketing principles and frameworks, while partnering closely with surgeon customers to gain deep clinical insights and understand the context behind critical product and business decisions.
The role requires strong collaboration with cross-functional partners, particularly R&D, to define product strategy, align on priorities, and successfully execute development plans. In addition, the Portfolio Manager must effectively communicate vision and strategy across the organization, build enthusiasm for new opportunities, influence stakeholders without direct authority, and generate alignment and buy-in to drive successful outcomes.
This role is based in Mahwah, NJ. You will travel 20% of the time to domestic and international locations.
Research features and benefits and how they translate to value for a specific product
Utilize processes and resources to gather competitive/market intelligence
Understand the needs of customers and patients and create a compelling value proposition
Understand customer need and builds value proposition
Effectively use and interpret qualitative and quantitative research
Utilize market research and third-party data to identify key industry trends
Collaborate cross-departmentally to participate in the new product development (NPDP) process
Understand new product development process and its effect on the business
Build financial business case model to support new product development funding and product return on investment
Collaborate with Product Marketing to build new product launch plan from Project Business Case Model
Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
Understand the costs of acquiring new customers vs. retaining current customers.
Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
Assist in the development of sales tools and channel communication
Research key factors, measurements and variables used in forecasting
Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
Create and communicate a value proposition
Develop pricing consistent with the Marketing Strategy and brand positioning
Assist in the development of new marketing channels and tools
Document performance criteria used for evaluating business trends and activities
Bachelor's degree required in Marketing, Business, Engineering, Life Sciences, Biomedical Engineering, Healthcare Administration, Clinical Sciences, or related field.
4+ years of experience in upstream marketing, product management, product planning, strategic marketing, commercial strategy, new product development, innovation management, healthcare consulting, or related healthcare/medical device business functions
MBA or advanced degree preferred (Marketing, Business, Healthcare Management, Engineering, Life Sciences, Clinical Sciences).
2+ years of medical device, healthcare technology, orthopedic, surgical, spine, trauma, sports medicine, robotics, capital equipment, or healthcare marketing experience
Experience leading products through the New Product Development Process (NPDP)
Experience gathering Voice of Customer (VOC) insights from physicians, surgeons, healthcare professionals, and key opinion leaders (KOLs)
Experience partnering with R&D to define product requirements and commercialization strategy
Experience developing product roadmaps and business cases
Ability to independently define product strategy and project direction
United States of America Pay Ranges:
US20: $107,200 - $178,600 USD Annual
View the U.S. work location and transparency guide to find the pay range for your location.
Travel Percentage: 20%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.